Business

Yash Raj Films’ War Releasing in 4DX

Mon, 09/23/2019 - 10:53 -- Nick Dager

Leading Indian film production company Yash Raj Films has announced that its latest feature film War will be coming to select theatres in CJ4DPlex’s multi-sensory cinema experience, 4DX. War was produced by Aditya Chopra. The film will release October 2 on Gandhi Jayanti, a national holiday in India. The movie in 4DX will be available in India at PVR Cinemas and Cinepolis Cinemas, and at Oman, Qatar, Lebanon, and across the UAE at Vox Cinemas.

Growing the Flix Brewhouse Circle

Mon, 09/16/2019 - 11:13 -- Nick Dager

The competition for entertainment dollars is a constant challenge, especially for emerging theatre chains. Finding locations with a high discretionary income and offering a unique experience enables them to compete against larger, more established chains. Flix Brewhouse, for one, is not shy about letting customers boast about the good times they have at their theatres. To achieve its social media goals and grow its customer rewards program, The Circle, the exhibitor turned to Social Flash Media.

Sree Kalidas M-Plex Installs Christie Projection, ViveAudio

Mon, 09/09/2019 - 11:51 -- Nick Dager

Sree Kalidas M-Plex has become the first cinema complex in the southern Indian state of Kerala to install cinema projectors featuring Christie RealLaser illumination and ViveAudio. Located in the capital city of Thiruvananthapuram, the newly completed multiplex has seven auditoriums. Christie’s Indian partner TSR handled the installation.

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