Alternative Content

Showcase SuperLux Introduces Arts Programs

Mon, 06/03/2019 - 12:28 -- Nick Dager

Boston-area theatre Showcase SuperLux has launched a new program that elevates the cinematic experience through specially curated artwork installations and live performances by noted local musicians. In addition to the superior comfort, dining and entertainment offerings available at Showcase SuperLux, guests will now enjoy ongoing arts programs inspired by classic and current films.

Grainne Peat: Event Cinema is Growing

Mon, 03/25/2019 - 12:00 -- Nick Dager

Last July the Event Cinema Association announced that Grainne Peat would be its new managing director, replacing founder Melissa Cogavin who left to pursue other opportunities. Cogavin, who established the ECA in 2012 left behind an internationally recognized brand and the primary trade body for the alternative content sector. By all accounts, she left the ECA in good hands. Since taking the reins officially last October, Peat has quietly put her own stamp on things.

Fathom Partners with Faith Content Network

Tue, 12/11/2018 - 12:49 -- Nick Dager

Fathom Events is expanding its distribution beyond the cinema with the announcement of its new Fathom Affinity Network. The company is partnering with Faith Content Network to reach nearly 800 churches nationwide, located in additional markets outside its current exhibition partner locations. This partnership will provide theatrical-quality faith and inspirational content to underserved audiences across the country.

Ymagis Breaks New Ground with Illucity

Tue, 11/13/2018 - 11:58 -- Nick Dager

As the line between cinemas and amusement parks continues to blur, the Ymagis Group has announced plans to open several dozen virtual reality adventure parks and at least 200 arcade sites in partnership with cinema exhibitors worldwide by the end of 2020. Since Ymagis Group was founded, the company says it has pursued an innovation policy designed to put it at the heart of the digital transformation of the entertainment industry. Today, this industry is experiencing a new revolution with the irruption of virtual reality technologies. Halfway between cinema and video games, virtual reality is already a global phenomenon benefiting from an advanced technological environment

Screenvision Expands Exhibitor Network

Mon, 10/22/2018 - 12:21 -- Nick Dager

Screenvision Media today announced that to date it has signed 28 exhibitor partnership contracts, representing 1,715 total screens across the nation. “At Screenvision Media, we take great pride in the strength of our relationships with our exhibitor partners,” said Darryl Schaffer, executive vice president of operations and exhibitor relations, Screenvision Media. “The renewal of existing partnerships and the addition of exciting new exhibitors to our roster both speak to the strength and stability of our core network and our ability to deliver real value to exhibitors nationwide.”

Screenvision Preshow Tackles Salmon Fishing

Tue, 07/31/2018 - 12:21 -- Nick Dager

Screenvision Media has debuted the latest preshow content for its Reel Food series, featuring food and lifestyle expert Chadwick Boyd. The episode – created by Screenvision Media’s in-house creative team, 40 Foot Solutions – is running nationwide as part of Screenvision’s Front + Center preshow and will continue through August 23, during the height of Alaska wild salmon season.

July 27 Means Mission and Moviebill

Wed, 07/18/2018 - 16:18 -- Nick Dager

On July 27 Tom Cruise returns for the sixth time as agent Ethan Hunt when Mission Impossible: Fallout opens in theatres around the country. And on that same opening weekend, patrons of Regal Cinemas will receive their free copies of the third installment of Moviebill, the marketing brainchild of Concourse Media principals Andrew Felts and Matthew Shreder.

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