In the wake of one of the movie industry’s most successful years, executives from Screenvision Media took the stage at New York’s historic Ziegfeld Theatre to extol the many virtues of cinema advertising to a roomful of ad professionals. The theme of this year’s Upfront event was Big Screens – Big Impact. During the event, Screenvision renewed its 10 Pack option for another year, unveiled a Smart Network that enables advertisers to better track the effectiveness of their campaigns, and announced programs advocating for more inclusion of women in the motion picture industry.
In honor of Small Business Week, Screenvision Media has announced today that it will host its nationwide Corner Stories promotion for the second year in a row. Corner Stories, a feature in Screenvision’s Front + Center cinema preshow, was created by the company’s in-house creative team, and is part of Screenvision Media’s ongoing efforts to champion small businesses and highlight their compelling stories on the big screen.
Warner Bros. Pictures and Legendary Pictures announced today that the first-ever live-action Pokémon adventure, Pokémon Detective Pikachu, opening worldwide beginning May 10, is coming to select theaters in the ScreenX format.
Once principal photography began in Atlanta last summer for Universal Pictures’ and Legendary Pictures’ fantasy comedy Little the post-production workflow also began. The bi-coastal effort by FotoKem’s Atlanta and Burbank facilities supported the production from digital dailies all the way through a full Academy Color Encoding System finish.
Emmy Award-winning cinematographer Frank Prinzi ASC chose Panasonic VariCam 4K cinema cameras to shoot The Enemy Within, a prime-time psychological thriller that recently premiered on NBC. The hour-long show follows the exploits of a former CIA operative serving a life sentence for treason who is freed by the FBI to help track down a dangerous and elusive criminal.
At the world premiere of the Avengers: Endgame on April 22 at the Los Angeles Convention Center. Premiere guests enjoyed a stunning presentation of the film in Dolby Vision and Dolby Atmos sound using QSC loudspeakers, amplifiers, and signal processing featuring Q-SYS in a custom-built movie theater.
Samsung and Harman have installed one of the world’s largest Onyx Cinema LED screens in India’s tech capital Bengaluru at the iconic Swagath Cinemas, which will now be rechristened Swagath Onyx Theatre. The screen measures 14 meters. Globally, there are only two other 14-meter Onyx Cinema LED screens installed to date, in Malaysia and China.
B&B Theatres has opened another MX4D auditorium, bringing the theatre chain’s total to six. “Our continued partnership with MediaMation proves our belief in MX4D,” said Brock Bagby, executive vice president of B&B Theatres. Situated on the Kansas/Missouri state line, Overland Park is the second largest city in Kansas with nearly 200,000 residents. The theatre also has the ability to draw from the nearby Kansas City metropolitan area, which boasts almost 500,000 peoples.
As part of the ongoing expansion of its sound resources, Sony Pictures Post Production Services has upgraded three mix stages on the Sony Pictures lot to support sound mixing for film and television in the immersive Dolby Atmos format. Among them is the 344-seat Cary Grant Theatre, the studio’s largest. Sony Pictures now has seven mix stages that support Dolby Atmos sound and plans to have nine within the next few years. The first project slated for an immersive mix in the upgraded theaters is Sony Pictures’ Spider-Man: Far from Home, which opens July 5.
Each year, Digital Cinema Report presents a Catalyst Award to the best new technology introduced at CinemaCon, the annual convention of the National Association of Theatre Owners. At this year’s show, held April 1-4 at Caesar’s Palace in Las Vegas, motion picture professionals from around the world gathered to discuss the latest issues, trends and technologies in motion picture production, distribution and exhibition. But this CinemaCon was noteworthy as much for the technology that was not on display there as for what was.