National CineMedia and Screenvision are joining the next phase of Feed our Future, a global cinema ad campaign that shines a light on the United Nations World Food Program’s life-saving work on the frontlines of world hunger. Starting today, the advertisement will be shown on movie screens across the U.S. through November. The Feed our Future campaign is part of a unique partnership between SAWA, the Global Cinema Advertising Association and the WFP, which is the leading humanitarian agency fighting hunger worldwide.
B&B Theatres will install ten MX4D auditoriums in new builds, existing theatres and retrofitted cinema acquisitions across the United States by the end of next year. “The expansion of our relationship with MediaMation proves our belief in MX4D,” said Brock Bagby, executive vice president of B&B Theatres.
Sony Electronics has announced the expansion of its Sony Digital Cinema premium large format movie theatre auditorium in its first location in Texas, at Galaxy Theatres in The Colony. The contemporary cinema is planned to open next spring at Galaxy Theatres’ newest venue at Grandscape in the Dallas/Fort Worth area – a one-of-a-kind, mixed-use real estate development featuring shopping, dining and other attractions.
Leading Indian film production company Yash Raj Films has announced that its latest feature film War will be coming to select theatres in CJ4DPlex’s multi-sensory cinema experience, 4DX. War was produced by Aditya Chopra. The film will release October 2 on Gandhi Jayanti, a national holiday in India. The movie in 4DX will be available in India at PVR Cinemas and Cinepolis Cinemas, and at Oman, Qatar, Lebanon, and across the UAE at Vox Cinemas.
Established in the 1920s, the Lido Cinema in Auckland is one of New Zealand’s oldest and most prestigious cinemas. Originally opened as a single-screen art house cinema, the Lido expanded with a second 44-seat capacity theater known as The Lounge in 2005. The Lido recently decided to upgrade the aging 5.1 sound system in The Lounge.
United Cinema Chain Kino Okko will be the first company to introduce the Dolby Cinema experience to the Russian market at its Cinema Park Metropolis in Moscow. Dolby Atmos immersive audio technology has been successfully deployed at several Russian movie theatres in recent years.
Barco today entered the LED cinema screen market in a big way by purchasing a stake in Unilumin, a Chinese company that manufactures LED components on a major scale.
Randall Dark is one of the pioneers of making movies and television programs in large format digital video. I’ve known him for more than thirty years and known his wife, Kristen Cox for more than twenty. When Randall recently confided in me that he has Alzheimer’s disease, he encouraged me to think more about Kristen’s needs now than of his own. I reached out to her to offer my support and told her I wanted to write a profile of Randall to remind the industry of how important his contributions have been for the broader world of what we now call digital cinema. She agreed and here is part of that profile, told in their own words.
Randall Dark is a pioneer of making movies in large format digital video. Still developing projects today, he was arguably the industry’s most passionate advocate in the effort to convert the television industry to high definition. Since working on the world’s first HDTV production in the ‘80s – the CBC mini-series Chasing Rainbows – he has made countless feature films and documentaries that explore both the wonders of the world around us and the complexities and humanity within all of us. Recently Randall learned that he has Alzheimer’s disease. With his wife Kristen’s support, he is fighting the disease with all the creativity and humor and simple grace that those of us who are blessed to call him friend know so well.
Event Cinema Association executive director Grainne Peat will be celebrating her first year in that role when the association convenes in Amsterdam next month for its annual convention. It has been a busy year for the association and for Peat who has implemented many changes. I recently spoke with her to talk about all that has happened in the past eleven months. Peat says one of her key challenges going forward is to better define what event cinema actually is. But first, we discussed the association’s new website.