Director of photography Art Aldrich recently completed a 10-day shoot at the KPMG WPGA Championship in Sammamish, Washington. Aldrich, who numbers major broadcast and cable networks, Fortune 500 companies, advertising agencies and independent production facilities among his clients, is a longtime Panasonic user, and recently purchased three VariCam LT 4K cinema camcorders to support his extensive video work in corporate branding.
Austrian cinema chain Cineplexx, a subsidiary of Constantin Film Holding, will deploy Cinema Next’s proprietary Melody Theatre Management System and Symphony circuit management software across its entire network. This represents a total of 228 screens and 31 different sites. The rollout is expected to begin this summer at all Cineplexx cinemas located in Austria, Italy, Croatia, Albania, Montenegro and Serbia. Cinema Next is part of the Ymagis Group.
More than 80 percent of the moviegoers who have experienced Philips LightVibes had a positive response, according to a recent survey conducted by the company. The news was part of a presentation that Niels Van Duinen, general manager of Philips LightVibes gave earlier this month at CineEurope in Barcelona. The news was included in remarks that Van Duinen made at the Event Cinema Association’s reception. He was giving those present an update about Philips LightVibes Surround Cinema Lighting news and developments since the group’s last gathering at CinemaCon in Las Vegas.
There is a huge push for haptic advertising. Simply put, to add nuanced tactile effects to simulate a realistic feeling to 360 virtual reality content: the shaking of a martini glass in a Stoli ad; the power of the engine in a Peugeot ad and the flickering of lights in the American Poltergeist trailer. These are a few of the ways that haptic advertising has been utilized using Immersion’s Touchsense Design Cloud. Starting in 2014, Stoli was the first to break the ice, so to speak, with the first tactile ad. Now 554 mobile apps and 481 tablet apps on the Opera Mediaworks network have the capability to run haptic ads. These ads have the potential to reach 14.9 million total impressions, 4.2 million unique viewers
Director/DP Hal Long had a challenge. “The producers (including Bill Rogin and Cole Klapman) are committed to having a 4K master for residual use,” Long said. “And for season two, I wanted a 4K camera that would deliver better color accuracy and separation.” Long, a longtime user of Panasonic P2 cameras said that was why both seasons of Gunny Time were shot and finished in 4K with Panasonic VariCam 35 4K cinema camera/recorders.
Horace and Pete is a 2016 web series created, written, and directed by Louis C.K. A distinctive feature of the series is frequent references to highly topical current events during barroom discussions. This was made possible by having less than a week between the production and release of the episodes. It was also one of the reasons that the VariCam 35s were chosen for the show, according to post-production technical advisor Troy Thompson a longtime C.K. collaborator and colorist at New York’s Running Man.
The Hallmark Movies & Mysteries modern day TV western JL Ranch spent this past winter shooting on location in Kentucky presenting director Charles Robert Carner and DP Kris Kimlin with an array of often-unexpected challenges. Facing snow, rain, mud, and temperatures ranging from -11°F to +50°F Kimlin relied heavily on his Cooke S4/i lens package consisting of 18mm, 25mm, 35mm, 50mm, 75mm, and 100mm focal lengths on an Alexa digital camera. “We didn’t expect the elements, so we had to embrace them,” said Kimlin.
Although it serves a state with a population of less than 1.5 million people, First Hawaiian Bank is intent on reaching its audience with the sophistication of an international financial powerhouse. Teaming with Honolulu agency MVNP and Los Angeles-based production company Accomplice Media, FHB has launched an ambitious branding campaign centering on people coping with life’s milestones. Rather than pushing specific retail services—as most regional banks do—these funny, beautifully produced spots aim to forge an emotional connection with Hawaii residents from all walks of life.
Egypt’s largest multiplex, Galaxy Festival City Cinemas, Cairo, is installing the Barco Escape premium theater experience – a first in the Middle East. The cinema exhibitor will premiere the three-screen, panoramic Escape format July 27 with one of the movie industry’s most anticipated summer films, Star Trek Beyond.
Wanda Cinema will open Dolby Cinema theatres in Asia in Dalian, Changchun, Chongqing, and Jinan, it was announced today. “We are transforming the movie experience in China with Wanda,” said Doug Darrow, senior vice president, cinema business group, Dolby Laboratories. “With powerful image and sound technologies and unique design, Dolby Cinema is one of the best places to see a movie. We look forward to captivating audiences in China who seek the very best quality in entertainment and to bringing Dolby Cinema to more cities with Wanda Cinema Line.”
