In response to what they say has been impressive guest reaction and the overwhelming success of Dolby Cinema at AMC in its first full year, Dolby Laboratories and AMC Theatres today announced plans to accelerate Dolby Cinema at AMC installations to 100 operational sites by the end of 2017, seven years ahead of the originally announced schedule. The original agreement, reached in 2015, was for 100 auditoriums over a 10-year deployment.
Seven new 4DX immersive seating auditoriums have opened in Japan through partnerships between CJ CGV subsidiary CJ 4DPlex, Aeon Cinemas, United Cinemas and 109 Cinemas. 4DX recently released two highly anticipated Japanese titles, One Piece Film Gold and Shin Godzilla and received positive responses in Japanese box office. For the first screening weekend, One Piece Film Gold and Shin Godzilla represented 75 percent and 59 percent occupancy rate, respectively.
Event cinema works best when the programming is directed at groups passionate about a specific cause. In those instances the movie theatre turns into a town square where people can share thoughts and ideas about how to make their cause a reality. A case in point, the theatrical run for Making a Killing: Guns, Greed and the NRA is scheduled for August 12-18 in Los Angeles and August 19-25 in New York City. Brave New Films, the documentary and short film production company headed by award-winning filmmaker Robert Greenwald, will partner with gun-violence prevention activists to turn multiple screenings during the theatrical run into opportunities to inform audiences about the issue and to organize against the forces of gun profiteering.
Digital Media Systems selected Christie to provide the cinema projection technology for the August 1 world premiere of the Warner Brothers film Suicide Squad at New York City’s Beacon Theatre. The film receives its general release August 5.
The Smithsonian's National Museum of the American Indian will present the 16th annual Native Cinema Showcase, the museum's premier film event, during the week of August 16–21 in Santa Fe, New Mexico. The showcase runs in conjunction with the Southwestern Association for Indian Arts Santa Fe Indian Market, the largest juried show of Native fine art in the world
More2Screen will distribute Warner Bros. Records new music event, Michael Bublé – Tour Stop 148, to be released in cinemas worldwide September 25. The event includes a special fifteen-minute introduction by Michael Bublé exclusive to cinemas. The agreement does not include the United States.
WCPMedia Services’ cloud-based digital asset management platform is currently being used to manage content for Sports Memories: Rio 2016, a traveling sports media exposition depicting—after 10 years of intensive restoration—a cinematic history of world Olympic and Brazilian sports spanning 100 years.
The precision engineering of GMC’s redesigned Acadia is compared to a world-class orchestra in a beautifully-crafted new spot, directed by Bully Pictures’ Sebastian Weiland for Digitas and Leo Burnett. Shots of a symphony orchestra, playing the introduction to The Who’s classic Eminence Front, are seamlessly blended with images of the next generation SUV driving through spectacular urban locales and landscapes. The voiceover invokes the confidence and attention to detail embodied by both orchestra and vehicle.
In what is being called the largest 3D installation agreement in the history of the format, Wanda Cinema Line Corporation will equip a total of 5,600 screens throughout China with RealD’s projection technology. Michael V. Lewis, CEO and founder of RealD made the announcement.
Regal Entertainment Group will add the 4DX immersive cinema experience to 17 additional screens in the U.S. by the end of 2018. This will include the installation of 4DX seating in Orlando, Florida and Seattle, Washington within the next few months.
