B&B Theatres has opened another MX4D auditorium, bringing the theatre chain’s total to six. “Our continued partnership with MediaMation proves our belief in MX4D,” said Brock Bagby, executive vice president of B&B Theatres. Situated on the Kansas/Missouri state line, Overland Park is the second largest city in Kansas with nearly 200,000 residents. The theatre also has the ability to draw from the nearby Kansas City metropolitan area, which boasts almost 500,000 peoples.
As part of the ongoing expansion of its sound resources, Sony Pictures Post Production Services has upgraded three mix stages on the Sony Pictures lot to support sound mixing for film and television in the immersive Dolby Atmos format. Among them is the 344-seat Cary Grant Theatre, the studio’s largest. Sony Pictures now has seven mix stages that support Dolby Atmos sound and plans to have nine within the next few years. The first project slated for an immersive mix in the upgraded theaters is Sony Pictures’ Spider-Man: Far from Home, which opens July 5.
Each year, Digital Cinema Report presents a Catalyst Award to the best new technology introduced at CinemaCon, the annual convention of the National Association of Theatre Owners. At this year’s show, held April 1-4 at Caesar’s Palace in Las Vegas, motion picture professionals from around the world gathered to discuss the latest issues, trends and technologies in motion picture production, distribution and exhibition. But this CinemaCon was noteworthy as much for the technology that was not on display there as for what was.
For fans that want to watch every Marvel movie in one sitting, Showcase Cinemas in Revere, Massachusetts has it covered. As the exclusive New England location to host the 22-movie Marvel marathon beginning Tuesday, April 23 and concluding Thursday April 25, Showcase Cinema de Lux Revere is doing its best to make the two-day sacrifice a little easier for Marvel fans. Participants will have access to shower stations to clean up, yoga breaks to stretch and relax in between movies. Portable cell phone charging lockers will also be available. In addition, food breaks are scheduled and concessions will be discounted by twenty-two percent.
From the earliest days of feature length films until the 1980s, the movie going experience typically happened in a very large theatre with a really big screen. Faced with rising costs and increasing competition from television, exhibitors of that sad era cut their buildings into multi-screen complexes to increase ticket sales and maximize profits on concessions. Today, faced with a different set of economic realities, exhibitors around the world are increasingly responding by creating movie palaces that rival all but the most spectacular theatres of the turn of the last century. One trend at this year’s CinemaCon, which wrapped up last week, was the continuing rise of premium large format theatres. Another trend was the almost comical trashing of Netflix. PLF theatres and Netflix are both here to stay; we’ve been here before
Fathom Events has entered into a multi-year master distribution agreement with global independent film distributor 1091, formerly known as The Orchard. Under the agreement, 1091 and Fathom will work to curate and distribute compelling content, including sports and action/adventure films, to cinemas across the United States.
Select theatres in the United States and Europe are offering Paramount Pictures’ Wonder Park and Pet Sematary with the SoundFi app making the movies available in up to 24 languages.
Distributor Neon has released The Beach Bum in Éclair Color high dynamic range at select Alamo Drafthouse Cinema locations across the United States. This marks the first title available in Éclair Color HDR across the U.S. The movie opened in Germany (Constantin Film) in Éclair Color in March and will open in France (Mars Films) in July.
A highlight of this year’s CinemaCon, which wrapped up Thursday, April 4, at Caesars Palace in Las Vegas, was the announcement of the formation of the Cinity Cinema System, a joint effort between the Huaxia Film Distribution Company, Christie Digital Systems and GDC Technology to “develop, leverage and promote premium format movies driven by new, advanced configurations.” The announcement follows several years of debate in Hollywood and around the world regarding the best way to move forward with critical technology issues including high dynamic range, high frame rate, wide color gamut and immersive sound. Those issues were widely discussed at CinemaCon and we will have more to say about the show in the coming days. But the Cinity Cinema System announcement stands out because it feels like a watershed event. The question now is this: is Hollywood still the center of the motion picture industry or is that center shifting to China?
At CinemaCon this week National CineMedia, creators of the Noovie pre-show seen in movie theaters nationwide, unveiled their new movie trivia mobile game Shuffle. Designed as a web app at www.noovie.com/shuffle, Shuffle is a whirlwind collection of card-based movie-trivia mini-games where players must answer questions as quickly as possible to earn points before time runs out. Questions will come fast and furious, and players will be sorting, flinging, and swiping cards at a breakneck pace to accumulate points and earn the best score. Movie fans can test their Hollywood IQ anytime, anywhere, with a fun mix of challenging Shuffle trivia games based on their favorite films.