The Middle East and North Africa Cinema Forum, the region’s only cinema convention, held last week in Dubai, concluded with an awards ceremony, recognizing industry leaders in the MENA region. Executives from cinema chains, major studios, film distributors and their global partners attended the red-carpet affair. The awards were quantified by ComScore and presented in partnership with Dubai Studio City.
With both an increasingly diverse movie going audience and an increasingly diverse U.S. population, understanding how to attract diverse audiences will soon be paramount to the success of filmmakers and marketers, and to the sustainability of the exhibition sector. Movio’s recently released white paper, The Diversity Demand: Securing the Future of Movie Going, examines how theatrical audience composition correlates to increased representation on screen, and if this suggests an opportunity to drive box office by producing content representative of audiences that have historically been underrepresented in film.
Screenvision Media today launched the Smart Network creating what it says is an entirely new digital playing field for advertisers. Fueled by Movie Pixel technology, the Smart Network is integrated across Screenvision’s 15,000 screens in more than 2,300 theatres nationwide.
Viewers in a movie theatre are more likely to have a better overall experience than those in a home setting, according to the 2019 Showcase Cinemas Theatre Vs Home Biometrics Study. This first-of-its-kind biometrics study examines not only how excited moviegoers felt while watching a movie in a movie theatre versus a home setting but also how much more satisfied study participants were with key aspects of watching a movie in-cinema versus a home environment.
I’ve been thinking for some time now about how to issue a new press release regarding the same old boring story about the never-ending lawsuits taking place between RealD and Volfoni, being totally clear and transparent so that everyone understands my words and the situation without making it too technical or using patent jargon that no one is going to understand. I consider at this stage it is important the communication is clear and straight.
Arts Alliance Media and Motion Picture Solutions have signed a strategic co-operation agreement, which will see AAM collaborate with MPS and its invested partner Gofilex on a global content e-delivery system.
European cinema services provider CinemaNext has installed its first Illucity Corner virtual reality system for cinema exhibitors at Belgium’s Kinepolis Liège cinema. The opening comes one year after the launch of the Illucity adventure park in Paris, the first VR location based entertainment center of its kind.
Spotlight Cinema Networks and the American Film Institute are joining in an exclusive yearlong partnership to showcase rare and never-before-seen footage from the AFI Archive within Spotlight’s preshow entertainment to luxury exhibitors and iconic independent film theatres. The inaugural October preshow will feature stories about the making of the classic thriller North By Northwest as told by the “Master of Suspense” himself, Alfred Hitchcock.
Three-time Academy Award-winning filmmaker Ang Lee’s much anticipated new film, Paramount Pictures’ Gemini Man, premieres October 6 at the TCL Chinese Theatre in Los Angeles. As has been the case with Lee’s most recent work, the film stretches technological boundaries by being produced in 4K resolution, stereoscopic 3D, and shot at 120 frames per second. The premiere will use Cinity, the new HFR cinema projection system developed by Christie for Huaxia Film Distribution. Christie’s strategic partnership with Huaxia Film Distribution and GDC Technology Limited resulted in the development of the Cinity Cinema System based on two Christie CP4450-RGB HFR projectors.
CJ 4DPlex and Paramount Pictures have expanded their ongoing partnership to release the action-thriller Gemini Man in the ScreenX format. Directed by Ang Lee. Gemini Man in ScreenX will be shown in theaters worldwide beginning October 2, on 233 screens, across 22 countries. The film opens in the U.S. on October 11 at Regal Cinemas, B&B Theatres and CGV Cinemas.