European cinema services provider CinemaNext has installed its first Illucity Corner virtual reality system for cinema exhibitors at Belgium’s Kinepolis Liège cinema. The opening comes one year after the launch of the Illucity adventure park in Paris, the first VR location based entertainment center of its kind.
Spotlight Cinema Networks and the American Film Institute are joining in an exclusive yearlong partnership to showcase rare and never-before-seen footage from the AFI Archive within Spotlight’s preshow entertainment to luxury exhibitors and iconic independent film theatres. The inaugural October preshow will feature stories about the making of the classic thriller North By Northwest as told by the “Master of Suspense” himself, Alfred Hitchcock.
Three-time Academy Award-winning filmmaker Ang Lee’s much anticipated new film, Paramount Pictures’ Gemini Man, premieres October 6 at the TCL Chinese Theatre in Los Angeles. As has been the case with Lee’s most recent work, the film stretches technological boundaries by being produced in 4K resolution, stereoscopic 3D, and shot at 120 frames per second. The premiere will use Cinity, the new HFR cinema projection system developed by Christie for Huaxia Film Distribution. Christie’s strategic partnership with Huaxia Film Distribution and GDC Technology Limited resulted in the development of the Cinity Cinema System based on two Christie CP4450-RGB HFR projectors.
CJ 4DPlex and Paramount Pictures have expanded their ongoing partnership to release the action-thriller Gemini Man in the ScreenX format. Directed by Ang Lee. Gemini Man in ScreenX will be shown in theaters worldwide beginning October 2, on 233 screens, across 22 countries. The film opens in the U.S. on October 11 at Regal Cinemas, B&B Theatres and CGV Cinemas.
National CineMedia and Screenvision are joining the next phase of Feed our Future, a global cinema ad campaign that shines a light on the United Nations World Food Program’s life-saving work on the frontlines of world hunger. Starting today, the advertisement will be shown on movie screens across the U.S. through November. The Feed our Future campaign is part of a unique partnership between SAWA, the Global Cinema Advertising Association and the WFP, which is the leading humanitarian agency fighting hunger worldwide.
B&B Theatres will install ten MX4D auditoriums in new builds, existing theatres and retrofitted cinema acquisitions across the United States by the end of next year. “The expansion of our relationship with MediaMation proves our belief in MX4D,” said Brock Bagby, executive vice president of B&B Theatres.
Sony Electronics has announced the expansion of its Sony Digital Cinema premium large format movie theatre auditorium in its first location in Texas, at Galaxy Theatres in The Colony. The contemporary cinema is planned to open next spring at Galaxy Theatres’ newest venue at Grandscape in the Dallas/Fort Worth area – a one-of-a-kind, mixed-use real estate development featuring shopping, dining and other attractions.
Leading Indian film production company Yash Raj Films has announced that its latest feature film War will be coming to select theatres in CJ4DPlex’s multi-sensory cinema experience, 4DX. War was produced by Aditya Chopra. The film will release October 2 on Gandhi Jayanti, a national holiday in India. The movie in 4DX will be available in India at PVR Cinemas and Cinepolis Cinemas, and at Oman, Qatar, Lebanon, and across the UAE at Vox Cinemas.
Established in the 1920s, the Lido Cinema in Auckland is one of New Zealand’s oldest and most prestigious cinemas. Originally opened as a single-screen art house cinema, the Lido expanded with a second 44-seat capacity theater known as The Lounge in 2005. The Lido recently decided to upgrade the aging 5.1 sound system in The Lounge.
United Cinema Chain Kino Okko will be the first company to introduce the Dolby Cinema experience to the Russian market at its Cinema Park Metropolis in Moscow. Dolby Atmos immersive audio technology has been successfully deployed at several Russian movie theatres in recent years.