While Major League Baseball fans won’t be going to the ballpark this year, Bud Light is bringing a bit of the ballpark to them. A new broadcast and social advertising campaign, produced by Story and directed by Ron Lazzeretti for FCB, Chicago, pays tribute to one of baseball’s most revered characters: the beer man.
The United States is the only country in the developed world that does not guarantee its citizens paid family leave. In the new documentary Zero Weeks, which premieres November 11 at DOC NYC in New York City, director Ky Dickens explores the impact of that policy on families dealing with the birth of a child, a medical crisis or an aging parent. For many Americans, especially those with low incomes, it comes down to a choice between keeping a job and caring for someone they love.
Story’s John Komnenich recently directed Allstate chairman and CEO Tom Wilson and actor Dean Winters in a 30-second TV spot produced for Leo Burnett. In the ad, Wilson has trouble reading his lines due to a prankster holding his cue cards. He contorts his body to make out the words on the moving card. A cut to the camera crew reveals the culprit: Allstate’s malicious troublemaker Mayhem.
People seek help with life’s challenges from courteous call center employees. Call center workers dispense advice on moving, storage and some of life’s most ticklish problems in a clever new campaign directed by Story’s Jeff France for PODS and The Richards Group.
