Novo Cinemas, part of the Elan Group in Qatar, has launched a new flagship cinema at Mall of Qatar, in Al Rayyan, Doha. The new cinema features 19 screens, including an IMAX Laser theatre that features the largest IMAX screen in the MENA region and seats 530 people. It also includes an upgraded sound system featuring 12 channels plus sub bass that delivers lifelike sound from all directions, including overhead, to fill the cinema with astonishing clarity, richness, detail, and depth. I spoke recently with Novo Cinemas CEO Debbie Stanford-Kristiansen about the new theatre and, in particular, her belief in the importance of lobbies.
Reel Cinemas has announced that it is now adding 19 Barco flagship laser projectors to its portfolio, which Barco Gold Partner CineTech ME JLT will install this year. In addition, Reel Cinemas has invested in Barco Escape, Barco’s three-screen panoramic movie theater.
Emaar Entertainment subsidiary Reel Cinemas is installing Dolby Atmos immersive audio across its entire theatre chain in the Middle East. Reel Cinemas will deploy Dolby’s latest SLS loudspeaker, including the new SLS 3-Axis Speaker MA390C, making it the first to install the system across an entire cinema circuit. The installation will be one of the largest rollouts of Dolby Atmos screens by any multiplex chain in the Middle East and will include featuring the Dolby Atmos experience at the outlet at The Dubai Mall.
Continuing its momentum of attracting regional and international productions, Abu Dhabi Film Commission has secured a new Indian production for which the capital will serve as the second filming location for two weeks. The upcoming Telgu feature film, Duvvada Jagannadham (also known as DJ), is written and directed by Harish Shankar and will shoot in various locations across the Emirate including the Abu Dhabi Global Market, Abu Dhabi National Exhibition Centre, Intercontinental Hotel, Yas Links Golf Club and Galleria Mall, with access to twofour54’s production services.
Point90 Cinemas is the first major cinema multiplex in the Fifth Settlement, New Cairo, Egypt, located right in front of the American University in Cairo, inside the Point90 mall. Its aim is to offer the ultimate cinema experience to the audience, with 11 premium screen halls equipped with the latest movie projection and sound technology. As part of that effort, Point90 is installing Volfoni 3D systems.
Top US and UK film executives visited Abu Dhabi last week for a showcase tour of what the Emirate has to offer as a filming location for international productions.
Vista Entertainment Solutions has signed an agreement with the Kuwait National Cinema Company to install cinema management software in KNCCtheaters. KNCC is the largest cinema operator in Kuwait currently operating 11 cinemas totalling 54 screens and with plans to open additional sites over the coming year.
ECCO Cine Supply and Service has reached an agreement with Turkish exhibitor Mars Cinema Group to install and service D-Box Technologies cinematic motion systems in two multiplex theatres in Istanbul. Under the agreement, ECCO will deliver a total of 80 D-Box motion seats to Cinemaximum Akbati, located in the up-and-coming northeast neighborhood of Instanbul, and Cinemaximum Akasya, situated in the university district on the Asian side.
Egypt’s largest multiplex, Galaxy Festival City Cinemas, Cairo, is installing the Barco Escape premium theater experience – a first in the Middle East. The cinema exhibitor will premiere the three-screen, panoramic Escape format July 27 with one of the movie industry’s most anticipated summer films, Star Trek Beyond.
Bollywood’s Light n Light announced the launch of its first branch outside India at a welcome event held at Abu Dhabi’s Dusit Thani hotel last week. Light n Light joins twofour54’s campus as an end-to-end service provider that has worked on films and television lighting projects for the best production houses in Bollywood.