The European Commission has launched a new call for proposals titled “Cinemas as Innovation Hubs,” which will allocate a total of €2 million to projects that test new initiatives in regard to rethinking the cinema experience. The funding has been designed to empower cinemas to innovate and play a more important role in their local communities.
Distribution & Exhibition
The Hollywood Section of SMPTE will explore the advent of wide color gamut and its impact on motion picture and television production at its monthly meeting September 25 at the Academy of Motion Picture Arts and Sciences, Los Angeles.
THX has released a new Deep Note trailer to commemorate the company’s 35th anniversary. In addition to the visual celebration and surprises, the trailer offers a deeper immersive audio experience with THX Spatial Audio three-dimensional sound over headphones or earbuds.
CGV, the largest multiplex cinema chain in South Korea, has acquired 94 Christie RGB pure laser cinema projectors, which will be installed in CGV’s multiplexes across South Korea and will replace its aging fleet of lamp-based Series 1 cinema projectors.
European cinema exhibitor services provider CinemaNext, today announced the completion of its first fourth generation laser-powered 4K RGB projection system installation at the Neocine cinema in the Thader shopping mall in Murcia, Spain. The SP4K-25 Barco projector with Alchemy server setup at Neocine marks a European first by CinemaNext and its Valencia-based services center since Cinionic began selling the new Barco series 4 platform in April.
Studio Movie Grill will open a flagship theater in Glendale, California by the end of the year. The in-theatre dining chain will now serve seven communities across California, including Monrovia, Simi Valley, Downey, Redlands, Rocklin and Bakersfield. SMG founder and CEO Brian Schultz made the announcement.
Warner Bros. Pictures, announced today the release of New Line Cinema’s IT Chapter Two in three immersive cinema technologies: the multi-sensory 4DX format, the heightened 4DX Extreme (available in select theaters and territories) and the panoramic, 270-degree ScreenX. When the film is released globally on September 6 audiences worldwide will be able to take in the highly anticipated horror franchise finale in the auditoriums of 4DX and ScreenX.
Later this month Houston based dine-in-theatre chain Star Cinema Grill will open its newest location in Spring, Texas. The new theatre will feature Sony’s 4K laser projectors in all 12 auditoriums.
Cineplex has opened Canada’s second CJ 4DPlex 4DX auditorium in Calgary, Alberta. The multi-sensory experience debuted at Scotiabank Theatre Chinook with Universal Pictures’ action-packed film, Fast & Furious Presents: Hobbs & Shaw.
The Chinese action film The Bravest was released at 48 frames per second on Pixelworks’ TrueCut platform. This is the fourth film to be released in high frame rate in China using the TrueCut platform, and a look into the cinematic opportunities to come for filmmakers using this video platform.