Distribution & Exhibition

Cinemark Reopens with Unique X SmartTrailering

Mon, 12/07/2020 - 10:59 -- Nick Dager

As Cinemark reopens its theatres across the United States, it is using Unique X’s newly updated SmartTrailering software activated in every theatre. SmartTrailering delivers a sophisticated, centralized trailer scheduling system that fully automates an exhibitors’ trailering process via a user-friendly, cloud-based system. Unique X has worked closely with Cinemark to develop and update SmartTrailering for the U.S. market and beyond.

Screenvision's Pandemic Response? Diversify

Thu, 12/03/2020 - 11:41 -- Nick Dager

The global pandemic has touched every business in the world and few have been impacted more than cinemas. In response to the situation, over the past ten months Screenvision Media has developed new ways for its cinema advertising customers to reach the public. To understand how this evolved and to learn what happens next for the company, I spoke by email with Screenvision’s chief revenue officer Katy Loria and chief partnership officer, operations & exhibitor relations Darryl Schaffer. Here is our conversation:

YourScreen Partners with UK Cinemas

Wed, 12/02/2020 - 09:43 -- Nick Dager

Cinemas temporarily closed by the government lockdown are re-opening to the public with the launch of a new virtual cinema called YourScreen, a partnership of local, independent exhibitors created to stream new films and films unavailable on other digital platforms into the homes of audiences around the United kingdom. These are films that might normally play in their local cinema.

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New York’s Little Cinema Deploys Verimatrix for Virtual Premieres

Wed, 12/02/2020 - 09:36 -- Nick Dager

In the wake of the pandemic, New York-based Little Cinema has deployed Verimatrix watermarking and digital rights management technologies for its virtual premieres and previews. A digital studio, Little Cinema has partnered with Netflix, ABC, CBS, HBO Max, and Warner Media to produce virtual premiere events for an industry that used to rely solely on in-person debuts.

CTC Announces 2020 Award Winners

Wed, 12/02/2020 - 09:31 -- Nick Dager

The trade group Cinema Technology Community announced the recipients of its 2020 awards at its special online event, One Community Day. More than 400 industry professionals registered for the five-hour charity focused event, which was held November 26 and hosted by film critic, author and broadcaster Mark Kermode and CTC’s Dave Norris.

Maya Cinemas Installing Cinionic Giant Screens in all of its PLF Auditoriums

Fri, 11/20/2020 - 08:28 -- Nick Dager

Maya Cinemas is installing Cinionic Giant Screens in all its Maya Premiere Experience auditoriums. The first three MPX powered by CGS locations, Maya Cinemas Fresno, Bakersfield, and North Las Vegas, will be ready to welcome Maya audiences in time for Thanksgiving. All the screens are more than sixty feet wide.

Screenvision Partners with Mobcrush to Reach Gamers

Thu, 11/19/2020 - 11:13 -- Nick Dager

Screenvision Media today announced a partnership with Mobcrush to introduce an entirely new way for advertisers to reach the highly coveted gaming audience. Screenvision will utilize Mobcrush's live multicasting platform to deliver a first-of-its kind sponsored live-break that is initiated when creators, who are using Mobcrush to broadcast their gameplay, step away from their streams. The live-breaks include streamer highlight reels that allow advertisers to reach more than 40 million unique, Nielsen-rated U.S. monthly viewers.

Entertainment Globalization Association Formed, Fetner Named Director

Wed, 11/18/2020 - 10:49 -- Nick Dager

Today, 10 founding companies and 50 forming companies have announced their collaboration to create the entertainment industry's first association focused specifically on entertainment globalization. The Entertainment Globalization Association has been formed to create a closer connection to the creative community to better facilitate the retelling of their stories for global audiences. Globalization is defined as dubbing, subtitling, and audio description services, which allow content to be consumed in languages other than the original version. The founding companies of the association are Audiomaster Candiani, Deluxe, Hiventy, Iyuno Media Group, Keywords Studios, Plint, SDI Media, Visual Data Media Services, VSI, and Zoo Digital.

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