CJ 4DPlex, together with B&B Theatres, have launched the world’s first ScreenX Amphitheater in Overland Park, Kansas inside B&B Overland Park 16. The newly arranged auditorium, which marks the second largest ScreenX theater in the world will open with Warner Bros. Pictures’ It Chapter Two on Friday, September 6th.
Distribution & Exhibition
The July 19 opening of CJ 4DPlex 4DX with ScreenX at the Grand Cinema Sunshine in Ikebukuro, Tokyo, of Sony Pictures' Spider-Man: Far From Home, extended its run by four weeks due to sold out screenings during prime-time slots and recording attendance rates as high as 99 percent during peak showing times. In China, 4DX with ScreenX attendance numbers also soared, with occupancy rates doubling that of standard 2D formats for Spider-Man: Far From Home.
Christie is proudly supporting the Toronto International Film Festival as the Official Digital Projection Partner for the 19th consecutive year. The event runs September 5-15 and, for the first time, all major festival sites, including The Visa Screening Room at the Princess of Wales Theatre, Elgin Theatre, Roy Thomson Hall, Ryerson Theatre, and the Winter Garden Theatre, will be equipped with Christie 4K projection.
Huaxia Film Distribution recently held a grand launch in Beijing to formally introduce the Cinity Cinema System, which was unveiled earlier this year in Las Vegas at CinemaCon. A trailer of Gemini Man, the new film by Oscar award winning director Ang Lee was shown. Lee used the Cinity Cinema System to produce his latest film, Gemini Man in 4K stereoscopic 3D at 120 frames per second. He screened a trailer of the new film and made a video address to the audience gathered for the event.
Kinepolis has reached an agreement to acquire American movie theatre chain MJR Digital Cinemas. The transaction sees Kinepolis crossing the Canadian border to enter the U.S. market.
Sullurpet, a small town in Andhra Pradesh, around 80 kilometers from Chennai, is now home to South Asia’s largest movie theatre screen, the 100-foot wide by 54-foot high Epiq. Chennai-based Qube cinemas unveiled the first of its kind premium large format screen last month. Qube Cinemas is one of India’s foremost providers of end-to-end digital cinema technology and solutions.
B&B Theatres, the sixth largest theatre chain in North America, is adding five additional CJ 4DPlex ScreenX auditoriums across the U.S., for a total of seven by 2020. The companies partnered last year to introduce the largest ScreenX system in the world, a screen that is more than four stories tall and seven stories wide, offering moviegoers one of the most premium, immersive viewing experiences in history.
The European Commission has launched a new call for proposals titled “Cinemas as Innovation Hubs,” which will allocate a total of €2 million to projects that test new initiatives in regard to rethinking the cinema experience. The funding has been designed to empower cinemas to innovate and play a more important role in their local communities.
The Hollywood Section of SMPTE will explore the advent of wide color gamut and its impact on motion picture and television production at its monthly meeting September 25 at the Academy of Motion Picture Arts and Sciences, Los Angeles.
THX has released a new Deep Note trailer to commemorate the company’s 35th anniversary. In addition to the visual celebration and surprises, the trailer offers a deeper immersive audio experience with THX Spatial Audio three-dimensional sound over headphones or earbuds.