Distribution & Exhibition

Screenvision and the Evolving Pre-Show

Wed, 07/10/2019 - 13:29 -- Nick Dager

For moviegoers, one of the most enduring changes brought about by digital cinema technology has been the pre-show, the twenty minutes or so of programming that precedes the trailers and main feature. Screenvision Media’s pre show runs on a cinema network that now includes more than 15,000 screens, in more than 2,400 locations across all 50 States. The network encompasses more than 90 percent of the top markets in the country and claims more than 500 million consumer admissions annually. I spoke recently with Screenvision’s chief revenue officer Katy Loria regarding how pre-shows have evolved over the past decade and what the future holds.

Land Rover Launches Cinema Ad Campaign Exclusively with Spotlight

Tue, 07/09/2019 - 12:54 -- Nick Dager

Land Rover has launched an exclusive cinema advertising campaign with Spotlight Cinema Networks to promote the new Range Rover Evoque. The cinema-advertising campaign launched June 28 and will run through the beginning of August in Spotlight’s network of theatres across the country. The creative will appear within Spotlight’s exclusive Trailer Pod.

CinemaNext Upgrades Omniplex Cinema Group’s Barco Projectors

Tue, 07/09/2019 - 12:49 -- Nick Dager

CinemaNext UK and Omniplex Cinema Group, Ireland’s largest cinema circuit, today announced the signing of an agreement for the sale and roll out of RGB+ Laser-light source upgrades and light engine clean for Barco projectors in 29 Omniplex auditoriums. The roll out across 24 Omniplex cinemas in Ireland and Northern Ireland will take place through the second half of 2019 and adds to the 2018 upgrade to laser of 15 of Omniplex’s largest screens.

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