THX today announced that the world’s first THX Ultimate Cinema at Regency Westwood Village Theatre is scheduled to open later this year. THX company is working closely with Cinionic on the project.
iQiyi today announced that the company’s first offline Yuker on-demand movie theatre in Zhongshan, Guangdong is now THX certified. Tao Lei, vice president of iQiyi, and Wu Hao, general manager of THX China unveiled the official THX Certified Cinema plaque during the opening ceremony launch event in Zhongshan, Guangdong on November 9. The company’s said this milestone not only reinforced iQiyi’s adherence to the company vision of “to become a technology-based entertainment giant”, but also demonstrated iQiyi and THX as the ideal partners to enable shopping malls to drive traffic and enhance engagement with consumers, as part of an ongoing transformation of retail spaces into digital entertainment complexes