The Star Cinema Grill in Richmond, Texas, a Houston suburb, made history in June when it installed the largest Samsung Onyx LED Cinema Screen in North America. Now that a few weeks have passed, I wanted to get a sense of how the screen was working, how moviegoers were responding to it and, also, to learn more about the challenges that went into installing such new technology. To do that I spoke with several of the key players involved in the selection, purchase, installation and operation of the Onyx screen.
Samsung Onyx LED Cinema Screen
The Star Cinema Grill of Richmond, Texas has become the second movie theatre in North America to install a Samsung Onyx LED Cinema Screen. And in true Texas style at 46-feet wide, it’s the largest Onyx screen in North America.
Samsung has announced four new locations to be opened in Europe, two in Spain, one in Ireland and one in Romania. Two screens will be installed at Odeon Multicines in Spain. The company’s Plaza de Armas, Seville location will be the first to open in September with a 10-meter screen, followed by the CC San Vicente, Alicante location with an Onyx 14 meter, opening by October. This will be the first 14 meter screen installed in Europe. Both installations will be completed by Ingevideo and Equipo de Cine.
Samsung Electronics unveiled its largest-ever 3D-ready Onyx screen at Capital Cinema in the Xicheng district in Beijing, China. The December 7 opening of the world’s largest 3D LED cinema was timed with the premiere of Warner Bros.’ DC Comics superhero film Aquaman, which has a DTS:X immersive sound track. Aquaman opened with $93.6 million in ticket sales in three days in China, marking the best start for a Warner Bros. title in that territory.
Samsung India and Inox Leisure, one of India’s leading multiplex chains, today introduced Inox Onyx to Mumbai, ushering in the future of cinema to the land of Bollywood. Inox at Malad, Inorbit Mall will play host to Mumbai’s first Cinema LED Theatre.
Cinematographer Rick Malkames has a deep connection with the history of cinema. His father and grandfather were also cinematographers and film historians. Over the years the family has amassed a collection of cameras and projectors that stretch back to the very beginning of the motion picture industy. The historic collection traces innovations in projection technology from the beginning to the present. In a short video, recently released by Samsung, Malkames walks us through his family’s history and collection and concludes with his thoughts about Samsung’s Onyx LED Cinema Screen