Qube Cinema has published a case study highlighting the deployment of Qube Wire by Tugg, a pioneer in developing the Cinema On Demand model bridging the gap between filmmakers and audiences. According to the company, Tugg has the ability to book titles into more than 85 percent of commercial movie theatre screens in the US, from the largest circuits to independent art houses. One noteworthy aspect of the Tugg platform is that it also provides access to venues that potentially wouldn’t ordinarily play a film, such as churches, museums and libraries.
Qube Cinema has introduced Qube Wire, an online digital cinema distribution service designed to eliminate the process of physical digital cinema package transportation. Targeted at the international filmmaking community, Qube Wire offers users a secure, patent-pending service to issue key delivery messages and digitally transport DCPs to theatres globally, having completed a highly successful beta-testing phase in India this year. Now in its initial launch, the service offers a simple and secure online way of issuing KDMs to cinemas worldwide. This will be followed by a commercial launch in early 2017 that will enable the global distribution of DCPs with a unique approach to last-mile delivery.