Last night at an exclusive screening at London’s independent Genesis Cinema in Mile End, London, Philips Lighting brought one of the world’s hottest bands to the silver screen as never seen before. Philips Lighting hosted the immersive concert event with an exclusive screening of the critically acclaimed Imagine Dragons: Smoke + Mirrors Live concert powered by Philips LightVibes.
In a collaboration with Disney Music Group, Philips Lighting launched LightVibes in the U.S. at the Downtown Independent Theater in Los Angeles on February 16. An audience of music and film industry professionals and artists experienced the immersive light technology along with music video footage from the Star Wars Headspace album, an inspired-by compilation by some of the top and emerging electronic music artists, featuring tracks that integrate sound effects and dialogue from the Star Wars films.
Screenings of Imagine Dragons: Smoke + Mirrors Live music concert will be enhanced with Philips LightVibes. An initial three cinemas will deploy the technology for immersive cinema with more than 790 additional cinemas offering the title via distribution, broadening access to the concert for many more fans around the world. Tyrone Walker-Hepburn, owner of the Genesis independent cinema in London, which will show the UK screening said, “As an independent cinema, we’re all about differentiating ourselves. So being able to offer interesting, premium content like the Imagine Dragons concert using Philips LightVibes really sets us apart. It helps us to attract new audiences and revenue streams, which are key to our growth plans. People describe us as a maverick cinema and ventures like this cement that reputation."
The world premiere of Sweet Summer Sun – Hyde Park Live, an iconic live concert film by The Rolling Stones, was screened on July 15 at Odeon & UCI Cinemas Group’s Kinowelt Ruhr Park cinema in Bochum, Germany. Philips LightVibes created an immersive experience for the audience by adding subtle, meaningful lighting effects during the film to enhance the concer