National CineMedia

Fandango, NCM Form Strategic Partnership

Wed, 11/18/2015 - 11:42 -- Nick Dager

Fandango and National CineMedia announced today a new strategic relationship that will bring Fandango’s original video content to the big screen nationwide as part of NCM’s FirstLook, cinema advertising pre-show. The deal will also exclusively provide NCM with a select aggregated set of Fandango’s moviegoer demographic data, which NCM will combine into its broader data management platform, enabling more effective in-theater advertising and content targeting for NCM’s marketing partners.

National CineMedia Brands Itself America’s Movie Network

Thu, 05/14/2015 - 10:57 -- Nick Dager

National CineMedia presented its fourth annual upfront event at the AMC Lincoln Square Theatre in New York on Wednesday and branded itself America’s Movie Network. The company also announced that E! host Maria Menounos has signed an agreement to be the new face of America’s Movie Network as the host of NCM’s FirstLook pre-show program.

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