Movies for Grownups: Not What You Think
Movies for Grownups is the name of an initiative that the AARP launched in 2002. It is also the name of one of the more interesting panel discussions that took place earlier this month during CinemaCon 2016 in Caesar’s Palace, Las Vegas. Despite its title, the presentation was less about movies for older audiences than it was about the need for all exhibitors to truly understand their audience. As one of the speakers put it, exhibitors need to “become deeply engaged in the community.”
