DTS will reach the 100th theatrical title exhibited in its DTS:X immersive audio with the September 15 release of Lionsgate’s American Assassin, directed by Michael Cuesta and starring Michael Keaton, Taylor Kitsch and Dylan O’Brien.
DTS:X immersive audio
B&B Theatres has signed an agreement to install DTS:X immersive audio powered by GDC servers at six locations this year and six in 2018, with the remaining locations to be rolled out in late 2018/early 2019. As a licensee of the DTS:X object-based immersive sound technology for the development of GDC immersive sound media servers, GDC will be leading the effort. With this agreement, B&B Theatres will become the largest U.S. movie theatre circuit to exhibit content released with a DTS:X soundtrack.