Pixelogic has opened new advanced and innovative post-production content review and audio mixing theatres within its facility in Burbank, California. The main theatre is equipped with a Dolby Vision projection system, and supports Dolby Atmos immersive audio.
When the decision was made – more than a decade ago – to convert all the movie theatres in to world to digital technology it unleashed a spirit of innovation that shows no signs of stopping. Certainly, challenges remain, but the savviest exhibitors have learned to embrace new ideas as the best way to stay ahead in an increasingly competitive business. One of the technology leaders in all of this has been Dolby Laboratories.
Dolby and the Wanying Cinema Line Company Limited have announced a partnership to extend the Dolby Cinema experience to more moviegoers in China. The exhibitor, which is wholly owned by China Resources Land Limited, operates movie theatres across China with the brand MixCine. The first location under the agreement is expected to be open at Wanying’s flagship site in Shenzhen with more locations to come in Southeast China in the following two years.
The Odeon Cinemas Group has agreed to install seven Dolby Cinemas, marking the premium large format’s first implementation in the UK. Additionally, Odeon Cinemas Group has confirmed that Dolby servers, processors, and speakers will be utilized for all of its European entities going forward.
Screen actors convey emotion in several ways: their voices, their eyes and the subtle color changes of their facial skin. But what if – as in the case of Gary Oldman’s Oscar-winning performance in Darkest Hour – much of their face is covered in silicone? That was one of the key questions Peter Doyle, supervising colorist at Technicolor, addressed when he collaborated on the film’s palette.
CGV Cinema Line, the largest multiplex cinema chain in Korea, plans to open thirty Dolby Cinema locations in China by the end of 2021.
Netflix this week committed to streaming its movies in both Dolby Atmos and Dolby Vision high-dynamic range formats. It is the first global on-demand service to commit to combining both formats. Okja, the critically praised Netflix Original Film, is the first film available in both formats. Additional Dolby-supported titles are coming soon, and the catalog will continue to grow. Okja will be released to select movie theatres this week as well. Netflix has raised the stakes again.
Dolby’s short animated film Escape, a sequel to two-time Daytime Emmy Award-winning short Silent, premiered last week at the Tribeca Film Festival in New York. Chosen for the Tribeca short film category out of a record number of 4,38 submissions, Escape is the story of a lone space explorer who crash-lands on a desolate planet and must find a way to make her new home habitable.
Wanda Cinema Line has opened its tenth Dolby Cinema location in China opened at its Beijing Fengtai Wanda Square site. Wanda’s Legendary Pictures’ The Great Wall is the first movie shown at the new theatre. The movie set a record high Dolby Cinema box office total in the market.
Four new titles are being added to the growing slate of movies to be shown at Dolby Cinema locations around the globe. They include Sony Pictures’ Passengers, due out December 21; Warner Bros. Pictures’ Live by Night, due out January 13; Paramount Pictures’ xXx: Return of Xander Cage, due out January 20; and Focus Features’ The Coldest City, due out July 28.