Each year, Digital Cinema Report presents the Catalyst Award to the best new technology introduced at CinemaCon, the annual convention of the National Association of Theatre Owners. At this year’s show, held April 23-26 at Caesar’s Palace in Las Vegas, people from more than seventy countries gathered to discuss the latest issues, trends and technologies in motion picture distribution and exhibition. One technology trend stood out. For many reasons, until now, event cinema has been an exhibition afterthought. That changed this year. This year three of the seven Catalyst Award winners were specifically designed to facilitate event cinema. Event cinema is on the rise.
The Catalyst Awards
CinemaCon 2017 demonstrated, once and for all, that this is truly the dawn of the digital cinema era. The installation of digital projection systems in virtually every movie theatre in the world was the beginning of something, not the conclusion, because it opened the door to a wide range of possibilities. The tradeshow floors in Caesar’s Palace demonstrated this fact more than ever before. For the third consecutive year, a host of new companies crowded the exhibit halls. On display were products and services designed not simply to improve the operation of a movie theatre, but, in some cases, to expand the concept of what a movie theatre is. And, for the third year in a row, Digital Cinema Report is presenting the Catalyst Award to those products that we consider to be the best new technology on display at CinemaCon 2017.