Ymagis Group and Webedia have announced a partnership to promote EclairColor HDR cinemas and mastered films on AlloCiné (France) and Filmstarts (Germany). The companies’ two websites attract respectively 13.8 million and 3.1 million unique visitors per month.
“We are extremely satisfied with this partnership with Webedia, which focuses on the promotion and referencing of our EclairColor HDR solution on two of the leading cinema websites for the general public - AlloCiné and Filmstarts,” said Simon Eyriès, EclairColor project leader. “It is an example of EclairColor’s ongoing desire to give all audiences access to HDR quality in the cinema. They will now be able to search and access the list of films or cinemas available in our format in just one click, making EclairColor more accessible for spectators, while exhibitors equipped with the EclairColor solution gain in visibility with our quality label to guide spectators.”
Visitors to the AlloCiné website and app can now see the EclairColor statement and logo on the pages dedicated to equipped cinemas. They can filter the sessions available in EclairColor. These updates therefore enable viewers to find cinemas equipped with EclairColor near them and directly select sessions offered in HDR for the film of their choice.
For Adrien Chabal, deputy general manager in charge of Webedia Movies Agency, “We are happy with this new collaboration with the EclairColor teams. As the leading French Internet group in entertainment and recreation, we have a duty to participate in promoting the best cinema experience. The additional information our websites take into account for EclairColor HDR means we can offer spectators greater flexibility in selecting their sessions and keep them better informed of the innovations available in their local cinemas.”
There are currently 159 cinemas equipped with EclairColor worldwide and new EclairColor content comes out on screens every week. More than 80 feature films have already been released in EclairColor. EclairColor HDR technology is made possible thanks to Sony Digital Cinema 4K and Barco projection systems and Samsung Onyx Cinema LED emissive technology.