Digital cinema service company XDC has signed a cooperation agreement with Rising Alternative a pan-European alternative content distribution company to provide in Europe digital mastering and distribution logistical services for their alternative content programs. The agreement signed between XDC and Rising Alternative covers the technology cinema services required for the distribution of content in digital file format to digital screens installed in Europe. We are very proud to have been selected by Rising Alternative as its technology partner in continental Europe. This results from our successful track-record for three years with Emerging Pictures with over 35 digital titles processed by XDC digital content lab says Alexandre Weiser content services sales director XDC. We are used to serve a lot of cinemas all over Europe. Besides the digital mastering we also offer added-value services like extranet applications Network Operations Center services and a multilingual helpdesk available all the day and all the week. The collaboration with XDC Europe's leading provider of digital cinema technology services is a logical choice in expanding the digital cinema distribution of Rising Alternative's programmes. No other company has the experience and record of excellence in performance that XDC has demonstrated over the years says Giovanni Cozzi president of Rising Alternative. Fabrice Testa vice president sales and business development XDC says We know Giovanni and his team for a while and we are really happy to enhance our cooperation with them. Today alternative content programs have demonstrated that they can largely contribute to an expansion of the cinema revenues. For sure the superb content catalogue from Rising Alternative will offer amazing experiences on the big screen.