Warner Bros. Entertainment Inc. has licensed MACCS Theatrical Distribution Software to run its domestic theatrical distribution. This marks the first time the studio has centralized its theatrical distribution operations under one technology platform.
Warner Bros. Pictures domestic distribution operates in the United States and Canada and joins Warner Bros. Pictures International, which, for over a decade, has used the MACCS technology to distribute films across its international territories.
“Warner Bros. has always been at the forefront of providing innovative solutions to drive our businesses forward. MACCS has been a long-time partner of Warner Bros. Pictures International and I am glad to be able to expand the MACCS technology to domestic distribution,” said Tom Roach, senior vice president and co-general manager, Warner Bros. Technology Solutions. “As the leading provider of motion pictures to cinemas around the world, Warner Bros. puts confidence in technology providers like MACCS International who can quickly adapt to a changing and dynamic global business environment.”
“Over the past decade, we have developed a close relationship with Warner Bros. as we expanded our software across 38 territories,” said Bert Huls, MACCS CEO and Jesse Chow, MACCS senior vice president and general manager North America. “We’re delighted that Warner Bros. has trusted us to bring MACCS’ leading technology to domestic distribution and leverage benefits across Warner Bros.’ entire worldwide operation.”
MACCS International www.maccs.com