Movio has signed Vue Entertainment for its Movio Cinemaplatform. Vue is part of Vue International, one of the largest cinema groups outside the United States. Implementation will begin in February at all Vue cinema locations in England and Ireland. Sarah Lewthwaite, Movio’s strategic partnerships director for the EMEA Region, and Dominic Rowell, commercial director at Vue, made the announcement.
“Movio Cinema will make an important contribution to the business creating an ecosystem that will leverage a real-time, single customer view from multiple sources,” said Rowell. “This approach will enable our product and marketing teams to improve our customers’ experience, drive value and engagement, and distinguish the Vue brand.”
“We’re thrilled that Vue Entertainment will be working with Movio Cinema to enhance its Digital experience,” said Lewthwaite. “Vue is one of the world’s true innovators in the cinema experience and we’re honoured that they’ve chosen Movio Cinema to reach even higher levels of excellence.”
“Movio Cinema is a well proven marketing data analysis and campaign management solution in the industry,” said Roland Jones, executive director of IT at Vue.
Vue International http://www.myvue.com/about-us