Vue Entertainment to Convert Nearly 400 Cinema Screens to Sony 3D

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Tue, 09/02/2014 - 11:10 -- Nick Dager

Vue Entertainment International is converting up to 400 of its Sony 4K projection systems at screens in the UK, Ireland, Germany and Denmark to Sony Digital Cinema 3D. The phased conversion process is scheduled to start this month and extend over the next three to four years. A total of 394 screens across the group’s Vue and CinemaxX theatres will be converted.

Vue Entertainment International currently deploys a mix of Sony 4K projection systems across its estate, including the flagship R320 and its acclaimed sibling, the R515 that’s optimised for medium-sized and smaller screens. The operator also deploys a significant number of Sony Theatre Management Systems

“We’ve always been committed to giving audiences the best possible entertainment experience, and standardizing on Sony 4K across our estate continues to guarantee fabulous picture quality for every customer at every screen,” said Steve Knibbs, COO of Vue Entertainment International. “Switching to Sony 3D means fabulous picture quality, plus the obvious technical and operational attraction of standardizing on an all-Sony 3D presentation solution at almost 400 of our screens. We’re delighted to be further strengthening our successful partnership with Sony Digital Cinema in this way.”

“Vue is without question one of Europe’s most technically innovative and customer-focused cinema operators,” said David McIntosh, vice president of Sony Digital Cinema 4K Solutions for Europe and the Americas. “This across-the-board changeover to Sony 3D is another hugely significant milestone in our successful and longstanding relationship with the group.”