Vox Cinemas, one of the largest and fastest growing cinema exhibitors in the Middle East, has installed the Movio Cinema platform. Vox Cinemas, owned and operated by Majid Al Futtaim Cinemas, will use Movio Cinema software to further develop and boost its loyalty program. Sarah Lewthwaite, Movio’s strategic partnerships director for the EMEA Region, and Michelle Walsh, marketing director for Vox Cinemas, made the announcement jointly.
“Sarah Lewthwaite and the Movio team made sure that we understood the full power of the Movio Cinema platform but also spearheaded the construction of our new loyalty programme based on and best industry practices,” said Walsh. “Movio is genuinely interested in helping VOX achieve its strategic goal: to deliver the best in cinema experiences and create great moments for moviegoers in the Middle East. We already foresee the benefits of Movio Cinema for our customers."
“We’re thrilled that Vox Cinemas will be working with Movio Cinema to enhance its bespoke loyalty programme,” said Lewthwaite. “Vox is not only the biggest cinematic force in UAE, Oman and Lebanon, it is also leading the market in technology and cinematic innovation. Movio will help them maximize that leadership position by forging an even deeper bond with their customers, thus guaranteeing maximum financial returns.”
Vox recently announced a partnership with Imax to bring its next-generation digital laser projection system will be launched as part of a completely new development of their flagship Vox Cinema located within the landmark Mall of the Emirates in Dubai. In addition, Vox holds the exclusive rights to 4DX in the Middle East, a concept out of CJV in Korea that offers a complete sensory experience and lends itself perfectly to high-action movies for a fully immersive experience.
Majid Al Futtaim Cinemas www.majidalfuttaim.com
Vox Cinemas www.voxcinemas.com