Vista Group International has signed a strategic partnership with Powster, a digital interactive and motion-graphics company providing film-specific marketing solutions to film studios both in the domestic USA market and internationally. Powster is based in London, United Kingdom.
Boasting numerous awards since being founded in 2009, Powster focuses on the entertainment industry by providing bespoke marketing concepts and creative builds, including marketing campaign capability, music videos, social media strategies and interactive content. For the film industry, Powster bridges a gap between distributors (studios) and exhibitors (cinemas) with its comprehensive range of movie-specific marketing tools, notably its movie ticketing platform where show times for a particular film are listed by territory. The Powster Movie Platform is an integral part of movie marketing for over 40 film studios.
With the creative, film-focused talents of Powster joining Vista Group, the capability to deliver innovative digital marketing and operational solutions for distributors and exhibitors globally is significantly enhanced. “To have the opportunity to work with Powster to realise these and other opportunities that ultimately enable Vista to offer new and improved technology solutions to our customers, is a development we’re delighted to announce,” said Murray Holdaway, group chief executive of Vista. “Powster’s expertise in the management and manipulation of content directly benefitting our sector is proven and we love to partner with companies like Powster who share our passion for the movies and can enable us to add yet more value.”
“We’re excited by the opportunities the Vista Group brings to Powster and our customers,” said Ste Thompson, CEO, Powster. “This partnership reinforces Powster’s goal of being the world’s leading and most powerful tool for driving audiences to purchase cinema tickets.”