Viacom has partnered with Movio to combine Movio’s moviegoer data with Viacom Vantage’s advanced advertising capabilities. Viacom is the only media company to connect Movio’s consumer data to set-top box viewing data, providing film studios with the ability to deliver marketing campaigns at scale.
“We’re excited to join forces with Movio to introduce the most sophisticated television targeting for movie marketers available,” said Bryson Gordon, executive vice president of advanced advertising, Viacom. “The ability for studio advertisers to identify and reach persuadable audiences in our premium content environment is a distinctively powerful tool to drive strong box office results.”
“We’re thrilled to partner with Viacom toward our shared vision of advancing a data-driven transformation in movie marketing,” said Movio chief executive and co-founder Will Palmer. “Armed with these vital data insights, movie marketers who advertise across Viacom’s portfolio will more fully understand where their potential moviegoers are and how to reach them. This level of audience specificity and accuracy, combined with Viacom’s unrivaled premier brands, creates a unique opportunity for film marketers to maximize the effectiveness of their ad spends.”