Veritek to Support Sony 4K Projection Systems for Vue Cinemas

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Tue, 08/30/2011 - 20:00 -- Nick Dager

Sony Digital Cinema has announced that it will provide 4K projection systems to the Vue Cinemas chain for their whole network of screens. In related news Veritek has started a ten-year service agreement with Sony Europe to deliver service support to exhibitors across Europe.  As part of the overall agreement Sony then sought out an appropriate and qualified third party support company: Veritek will deliver field engineering support for the ongoing maintenance of the Vue systems once they are installed. James Salamon Veritek’s head of business development says “This is a fantastic opportunity for Veritek to transfer its superb reputation for providing unparalleled levels of expertise and customer support into a new and exciting market working in partnership with one of the world’s best known technology brands.” Avril Bryden Sony’s European repair network manager says “This is an exciting opportunity for Sony and we are delighted to be working with Veritek to deliver market-leading systems and support to Vue Cinemas. At Sony Digital Cinema we are committed to delivering high-end solutions to our exhibitors from the projectors to the service we provide after sales and we believe Veritek has the same high quality standard that we do. We have worked with them previously in other areas and their service excellence alongside their European capability are key factors of success for us. Roland Jones Vue’s IT director says “Veritek has shown a clear aptitude for the technical challenges posed by Digital Cinema.  Vue Cinemas is embracing this exciting new era of digital presentation that will drive improved customer experiences throughout Vue locations nationwide.  Veritek will be at the heart of maintaining the technical delivery of these experiences.” ,2697
Xenon Pictures to Release A Warrior’s Heart,2011-08-31,Xenon Pictures and California Pictures in association with Family Productions and Camelot Entertainment Group have announced plans to release A Warrior's Heart.   A Warrior's Heart which was written by Martin Dugard and directed by Mike Sears stars Kellan Lutz and Ashley Greene (The Twilight Saga) Chord Overstreet (Glee) Adam Beach (Cowboys and Aliens) and Gabrielle Anwar (TV's Burn Notice). Producers Jamie Thompson Steven Istock and Marc Spizzirri describe the movie as a heartfelt family friendly teen love story. In shock and denial over his Marine father's death in battle high school lacrosse star Conor Sullivan starts acting out in self destructive ways until he's kicked off the team and sent to a wilderness lacrosse camp run by his dad's Native American combat buddy (Adam Beach).  With support from his girlfriend Brooklyn (Ashley Greene) Conor embraces the game's Native American roots and opens his eyes to the true meaning of sportsmanship and life. The Major League Lacrosse League has recognized A Warrior's Heart as the first film to use the sport of lacrosse as not only the film's backdrop but as the character building highly watchable sport that lacrosse fans have identified with for years. Major League Lacrosse is comprised of six teams across the US and Canada and features players from some of the top academic institutions including Princeton Syracuse Duke and Virginia. Established in 1986 Xenon Pictures is an independent film and media distribution company specializing in star-driven cutting edge dramas and popular independent films often over-looked by the mainstream studio. Xenon Pictures ,2698
Doremi Expands Technology Agreement with AAM,2011-09-14,Doremi Cinema is to supply its Integrated Media Block and ShowVault equipment to the London-based Arts Alliance Media. This follows three years of fruitful collaboration between the two companies as AAM has installed more than 1 500 digital cinema screens in Europe. The new equipment is to be provided under the extension of AAM’s supply agreement with Doremi Cinema. The IMB/ShowVault digital movie player combination adds new features for high picture quality and efficient operation in the latest and upcoming digital cinemas. The IMB/ShowVault combination provides industry-leading performance for playing JPEG2000 movies at up to 4K resolution. The ShowVault server plays the digital cinema package from its store to the IMB located within a Series 2 DLP Cinema projector for decrypting decoding and direct delivery to the projector. The power of the Doremi IMB scores several industry firsts. It provides the first IMB 4K available and is also the first equipment and currently only IMB to pass the DCI’s Compliance Test Plan. Rich Phillips vice president engineering at AAM says “Doremi Cinema continues to be an industry leader for cinema servers. They continue to innovate and we are glad to be extending our business with them. The VPF business model is important to us so the news of the recent DCI-CTP pass is very important for our future business. Hervé Baujard Doremi Cinema business development and sales director says “We have been working with AAM for many years now and are delighted to be continuing our good relationship. Digital Cinema technology is evolving and we aim to keep at the forefront. Providing customers with equipment that meets industry standards is vital for the future success of digital cinema and the DCI-CTP pass is a big step for us and important for the industry.”     ,2702
Adobe Acquires Iridas SpeedGrade Technology,2011-09-14,Adobe Systems has acquired certain assets of privately held Iridas. Color grading is an essential component of finalizing professional film and television content and is becoming an increasingly important part of modern content creation with the advent and rapid growth of high dynamic range video. The addition of Iridas technology includes the SpeedGrade toolset for stereo 3D RAW processing color grading and finishing of digital content. Iridas offers the only non-destructive tools for primary and secondary color correction that are optimized for multi-core CPU and GPU performance paralleling the industry-leading speed and efficiency of the Adobe Premiere Pro and Adobe Mercury Playback Engine software. With the addition of Iridas technology Adobe Creative Suite Production Premium and Adobe Creative Suite Master Collection are expected to gain a comprehensive set of tools so video editors can manipulate color and light for any type of content including professional film and television. The addition of premier color grading tools exemplifies Adobe’s commitment and leadership in the digital film and video space. “Adobe has set the standard for rich communication and collaboration across all media and we’ve been rapidly innovating on solutions for professional filmmakers ” says Jim Guerard vice president and general manager for professional video and audio Creative and Media Solutions Business Unit Adobe. “The integration of Iridas’ leading color grading technology helps us continue to deliver high quality tools and redefines how professionals in the motion picture and video industry view manipulate enhance and produce their digital creations from script to screen.” “Joining forces with Adobe provides us with an amazing opportunity to get our technology into more peoples’ hands ” says Lin Sebastian Kayser chief executive officer Iridas. “Adobe has demonstrated real commitment to the professional film and video market with its recent releases and has a known track record of integrating acquired technologies. With the addition of our color grading technology I believe Production Premium can lead the HDR video and stereoscopic charge as the film and professional video industry evolves.” ,2703
AAM Acquires Controlling Interest in Nordic Digital Alliance,2011-09-14,Arts Alliance Media has announced that it has acquired a controlling interest in Nordic Digital Alliance the joint venture established by AAM and a consortium of Norwegian businesses to roll out digital cinema in Norway and develop cinema advertising. AAM had been the largest shareholder in the company which has installed 76 digital cinema screens in Norway and developed Cadien the market leading campaign management software for the cinema advertising business. NDA has installed and controls more than 540 E-Cinema screens and foyer displays in Norway and Denmark with Cadien today. AAM will use the acquisition as a launch pad for further Nordic expansion of the business following the recent announcement of a VPF deal with Finnkino. AAM’s existing software offering – consisting of a Theatre Management System and back-office reporting solution – will be enhanced by NDA’s expertise in the advertising market. NDA and AAM’s software development teams will continue to work on integrating NDA’s unique and highly sophisticated campaign management software and advertising display solutions into AAM’s TMS providing an efficient end-to-end service that enables cinema exhibitors to seamlessly receive and schedule pre-show adverts trailers and feature films on their digital cinema systems. Oscar Hovland CEO of NDA says “Our close relationship with AAM over the past 5 years has been beneficial to both parties and I’m proud to be part of the AAM team. With this deal I look forward to working even more closely with them going forward and it is clear that our areas of expertise are going to benefit our digital cinema offering hugely.” Howard Kiedaisch CEO of Arts Alliance Media says “Having had an interest in NDAs business we have been very aware of their achievements and see their campaign management product Cadien to be a great piece of software but only the beginning of where we want to go with this opportunity. We are excited about working more closely with Oscar and his team to expand the reach of their capability beyond the Nordic territory.” Arts Alliance Media ,2704
Workspace Unlimited Installs Barco Projection for Interactive Exhibit,2011-09-14, International art collective Workspace Unlimited has selected Barco's RLM-W6 DLP projectors to showcase its interactive exhibit in which art and architecture converge to create a surreal immersive experience. Now showing at the Musée d'art contemporain in Montreal Canada the exhibit RealTime UnReal utilizes the projectors – supplied by Montreal-based SC Media Technologies – to merge a visitor's experience of virtual and physical spaces. Barco's RLM-W6 three-chip DLP projector delivers superior brightness full HD resolution and precise color reproduction to present RealTime UnReal in stunningly lifelike detail creating multi-perspective Hybrid Spaces where the real and the virtual interweave in a constant flux. “We're excited to use Barco projectors in our challenging Hybrid Space projects because they enable us to reveal the work's full potential in passive 3D projection ” says Thomas Soetens of Workspace Unlimited. 

Barco was an early supporter of the internationally renowned collective's endeavors sponsoring its inaugural exhibit of RealTime UnReal at the Museum of the Moving Image last January in New York. “We're honored to continue our partnership with Workspace Unlimited – true pioneers in 'extreme' media art – as it gives Barco an opportunity to test the full capabilities of our technology ” says Mitch Stein national channel manager for Barco Canada. “It's exciting to see how our cutting-edge capabilities translate into artistic reality in astonishing ways.”  Vice president North America and managing director for Barco Canada Danny Sergeant says   “Incorporating interactive 3D and immersive elements into presentations engages audiences at another level reinforcing messages and improving absorption of information as well as creating an enjoyable and memorable experience. We see a bright future for forward-thinking companies who embrace these technologies now and Barco is well-equipped to meet their AV needs now and for years to come.” ,2705
Bodyguard Released in Dolby Surround 7.1
 ,2011-09-14, The film Bodyguard starring Salman Khan was released in Dolby Surround 7.1 on August 31 in select cinemas across India. “Sound is integral to experiencing Bodyguard ” says Jitendra Chaudhary sound designer for Bodyguard. “Dolby Surround 7.1 gave us greater control over the definition and placement of sounds to achieve the exact vision we dreamed of.”
 Bodyguard is directed by Siddique and produced by Atul Agnihotri Alvira Agnihotri and Nikhil Namit. The film stars Salman Khan Raj Babbar and Kareena Kapoor and it features music by Himesh Reshammiya and Pritam Chakraborty. 

Bodyguard is the second Bollywood film to be released in Dolby Surround 7.1 following Ramesh Sippy Entertainment’s Dum Maaro Dum a few months ago.
 “Dolby Surround 7.1 enables filmmakers to completely immerse audiences in the movie ” says Pankaj Kedia country manager India Dolby Laboratories. “We are committed to the Indian film community and are thrilled to collaborate on Bodyguard.”
  Dolby Surround 7.1 ,2707
Christie Projector Used for Cameron Pace 3D Presentation at IBC,2011-09-14,Christie’s Solari Series CP2230 projectors were used to deliver the content during presentations by Oscar-winning filmmaker James Cameron and Emmy-award winning cinematographer Vince Pace at The IBC Big Screen theatre as well as the event’s free movie screenings. The main presentation was entitled 3D Myth Busters: James Cameron and Vince Pace on the Business of 3D and featured exclusive never-before-seen footage from a yet-to-be-named Cirque du Soleil 3D motion picture. Dr. Don Shaw director product management for Christie Entertainment Solutions presented Exhibitor Considerations for High Frame Rate 3D Technology as part of the IBC A Stereoscopic Glimpse into the Future session. Cameron Pace Group Christie Digital Systems ,2711
Cinedigm Big & Digital Sign Distribution Agreement,2011-09-14, Cinedigm Digital Cinema and Big & Digital have entered into an agreement for B&D to expand Cinedigm’s digital distribution footprint for its popular Kidtoons matinee program into museums attractions and educational venues.  
 “Cinedigm’s programmatic approach to alternative content is an obvious fit with the goals of these institutional venues helping them attract new and expanded audiences and providing a complementary reach to Cinedigm’s traditional cinema partners ” says Michele Martell chief operating officer of Cinedigm Entertainment Group. “Digital content is an intrinsically nimble and efficient way to get content to avid audiences and we are thrilled that Big & Digital - with its nationwide relationships - can get our great content to passionate audiences.” 
 The distribution relationship will begin with a popular program from Cinedigm’s Kidtoons matinee program Spookley: The Square Pumpki on October 1 2011.  
  “As more and more institutional venues go digital there is a need for high-quality family friendly content ” says Tina Ratterman founder of Big & Digital.  “Museums realize the potential for new earned revenue and we are thrilled to partner with Cinedigm to offer the Kidtoons programming that parents can count on and museums can profit from.” Big & Digital 
Cineimage Makes Major Purchase of Pixel Farm Workflow Technology,2011-09-14,London-based restoration and 2D-to-3D conversion facility Cineimage has committed to the largest single European purchase of The Pixel Farm’s restoration and remastering software and systems. The facility re-launching in Soho has invested in multiple licenses of The Pixel Farm’s PFClean restoration and remastering system with PFSilo forming the backbone of a collaborative pipeline and management workflow. Cineimage has been responsible for the full clean-up repair and deliverables on a large number of classic movies using PFClean. These include Brief Encounter (BFI/David Lean Foundation/ITV) The Ipcress File (ITV) Babylon (Icon Home Entertainment) Merry Christmas Mr Lawrence (Recorded Picture Company/Hanway Films) and The Last Emperor (Recorded Picture Company/Hanway Films). “From a facility point-of-view the restoration and 2D-to-3D conversion markets are all about achieving maximum quality whilst maintaining maximum throughput ” says Cineimage managing director Steve Boag. “Having worked with The Pixel Farm and their technology for several years to restore many classic movies we know just how fast and successful their product is as a restoration solution. Reassessing the competition reassured us The Pixel Farm’s technology and expertise remain the best in the industry. The addition of PFSilo will enable us to manage bigger projects and to achieve greater throughput as we can work on multiple titles simultaneously.” Cineimage’s restoration facility has been designed from the ground up using The Pixel Farm’s expertise in restoration workflows to establish a 4K multi-artist multi-project pipeline. Using a combination of software and The Pixel Farm’s own-brand turnkey hardware based on an Infiniband network the facility enables real time client review up to 4K resolution with single point reference to clips being worked on all in a secure server-based environment. In addition to film restoration Cineimage is also planning to use PFClean and PFSilo technologies for the launch a new 2D-to-3D image conversion service. “PFClean has excelled in the restoration market and is known by artists for its sheer range of industry-leading tools and workflow ” says Michael Lancaster managing director of The Pixel Farm. “The manner in which PFSilo maximizes the distribution and management of shots between digital artists means that it has potential beyond restoration and we look forward to working with Cineimage on optimizing our technologies for 2D-to-3D conversion.” Cineimage The Pixel Farm ,2713
Cineworks Opens Satellite Operation in Baton Rouge,2011-09-14, Louisiana-based Cineworks has opened a satellite operation at Celtic Media Centre to support film production at the Baton Rouge sound stage facility and around the capitol region. When fully staffed the new location will employ four to six people full-time new jobs added to the company’s roster of 15 experienced technical experts. The new operation consists of digital dailies suites with fiber upload capabilities able to work with most of the digital cameras and workflows currently on the market and provides Baton Rouge area productions faster access to Cineworks personnel and capabilities.  

 “The Celtic satellite location is the first phase of a deliberately planned multi-market expansion in Louisiana that will enable us to give film productions on-the-ground access to the highest levels of technology and technical expertise. Louisiana is seeing more than 100 productions a year all looking to maximize their budgets ” says Cineworks LA president and CEO Vinny Hogan. “Now we’re one step closer to the productions which helps simplify their process and gives them state-of-the-art services right here in the state. It’s an additional level of depth to Louisiana’s overall production industry and that is very attractive to anyone looking to film here.” 

 The new location also provides easy proximity to the company’s fully equipped state-of-the-art film lab in New Orleans the only one in the state and one of only a handful in the nation. “We welcome the addition of Cineworks to our lot in Baton Rouge because it brings us one step closer to our goal of becoming a truly full-service studio facility ” says Patrick Mulhearn director of studio operations at the Celtic Media Centre.  “Cineworks has made the solid business decision to take their post and on-set services where the productions are going; these days that means opening operations at multiple locations in Louisiana.”
 By year’s end Cineworks which first opened its doors in Louisiana in 2008 expects to open two additional satellite operations in Shreveport and New Orleans.   ,2714
Deluxe Cinegy Announce Strategic Collaboration for MediaCloud,2011-09-14, Deluxe and Cinegy have announced a strategic collaboration to support the forthcoming launch of MediaCloud a new services business from Deluxe. MediaCloud will build cloud-based broadcast platforms founded on managed service models. Based on a cloud computing architecture MediaCloud will provide and manage a new generation of media services which will deliver transformational benefits to media companies. In collaboration with Cinegy MediaCloud as a service-based approach for broadcasters will optimize Cinegy’s innovative technology as a highly scalable cloud-based content management platform using existing IT technology and leading edge software transcoding tools from Cinegy.
 “Cinegy is a committed software developer of collaborative robust scalable digital media and broadcast workflow tools. The strategic fit of Deluxe’s world-leading media services provision with proven expertise in the digital media supply chain means that Cinegy can leverage this global footprint with our established technology ” says Daniella Weigner managing director of Cinegy. A Deluxe Spokesperson says “The business will leverage a best of breed partner ecosystem of which Cinegy is one that will deliver robust technologies and infrastructure to maximize the value and potential of our platform.   Services will be delivered through a Platform as a Service model which will assist our customers in deploying their digital strategies and at a dramatically lower cost of ownership.” According to Deluxe MediaCloud represents a different more efficient approach. In addition to driving improved workflow efficiencies and time to market MediaCloud will deliver improved controls resilience and business tools to enable greater revenues to be exploited from media assets the company says. Cinegy Deluxe Entertainment Services Group
Doremi Signs Exclusive Deal with Odeon UK,2011-09-14,Doremi Cinema has reached agreement with Odeon UK the country’s largest cinema chain for the exclusive supply of digital cinema servers and integrated media blocks. This involves the full implementation of Doremi’s products as an integral part of the Odeon UK’s Digital Cinema Program. This agreement is a continuation of business between the two companies as Odeon UK has already widely adopted Doremi Cinema servers. This latest phase will take the chain’s total to over 900 digital screens. “Doremi has an established track record of compliance with DCI standards. These have recently expanded to include the new Compliance Test Plan showing continued commitment to meeting industry standards ” says Gerald Buckle digital development manager Odeon UK. “Beyond the servers its technologies allow our chain access to the full spectrum of opportunities that become available with digital cinema.” Hervé Baujard Doremi Cinema business development and sales director “We are delighted that Odeon UK is continuing its business with us and that they have identified DCI compliance as a requirement for digital cinema servers. This is a great reward for our efforts in passing the CTP and recognition of its importance for this forward-looking and innovative chain.” ,2718
DreamWorks Animation Selects Mari to Enhance In-House Pipeline ,2011-09-14, DreamWorks Animation SKG has purchased a Mari site license from The Foundry to enhance its in-house pipeline. The studio has already begun utilizing Mari on upcoming productions. 

Mari allows artists to concentrate on painting detailed multi-layered textures directly onto 3D models in a fluid and natural way. Mari was originally conceived because no existing commercial product could handle the complex highly detailed development work required for 3D painting. 

 Jack Greasley Mari product manager of The Foundry says “DreamWorks Animation sets the bar high when it comes to CG films.  We’re delighted that after a vigorous evaluation of Mari they’ve taken the decision to deploy it across their studios. This is a vote of confidence in Mari from a proven leader in the industry and helps position Mari as the new industry standard for digital paint.”

 Darin Grant head of production technology at DreamWorks Animation says “We have a number of ambitious projects in our pipeline and we need to make sure we have the best technological tools in the industry.  Mari provides us with an interactive and intuitive workflow for 3D painting that helps our surfacing and matte painting artists to achieve that ambition.  Our strong relationship with The Foundry and their commitment to high-end product development has given us a great deal of confidence in Mari.” 

Mari 1.3 is available on Linux and Windows. To find out more visit ,2719
GDC Signs New Order with Jinyi Zhujiang Movie Circuit,2011-09-14,GDC Technology has signed a major contract with the Jinyi Zhujiang Movie Circuit. The contract is a repeat order which involves the deployment of a total of 200 GDC SX-2000A Digital Cinema Servers with Integrated Media Block. Full deployment is scheduled for completion by 2013.   Jinyi operates nearly 50 wholly owned theatres namely Jinyi International Cinemas in more than 30 cities including Guangzhou Beijing Shanghai and Shenzhen among others with more than 300 screens. Jinyi owns another 19 franchised theatres with approximately 100 screens bringing its screen total to 400. According to the 2010 Chinese Film Market Review Jinyi Zhujiang Movie Circuit earned box office revenues of nearly RMB700 million in 2010 ranking it sixth among cinema chains nationwide.   “We’ve proudly been installing GDC digital cinema servers since 2005. Throughout six years of cooperation the facilities of our digital theatres have been further enhanced. GDC’s exceptional products and quality services have reassured us that we will be able to deliver a great moviegoing experience to our customers ” says Xu Binbiao general manager of Jinyi Zhujiang Movie Circuit. “We have been very pleased with the overall process of working with GDC and are certain to continue using GDC servers in the future.”   “We’re very grateful for Jinyi’s continued cooperation trust and support ” says Dr. Man-Nang Chong founder and CEO of GDC Technology. “This repeat contract is proof of the value of our relationship. We aim to provide the best quality products and services in the digital cinema market.”   GDC Technology 
Guangzhou Jinyi Film & Television Media ,2722
HFF Film Academy in Munich Opens New Facilities,2011-09-14, The Munich-based HFF Academy for Television and Film (Hochschule für Fernsehen und Film) is one of the world’s most highly reputed film academies. Many well-known filmmakers including Bernd Eichinger Roland Emmerich and Academy Award winner Florian Henckel von Donnersmarck learned their trade there. Now the HFF is about to receive spacious new facilities in central Munich. The governor of Bavaria will personally inaugurate them on September 15.

 The modern new building with 99 000 square feet of floor space features post-production facilities seminar rooms and four auditoriums. Kinoton which was awarded the HFF contract following a Europe-wide tendering process has installed premium digital cinema video and film equipment in all four cinemas. 

Professor Peter C. Slansky the head of HFF's technology department is very happy with the results. We expect our students’ filmmaking efforts to meet very high standards ” he says “and we need top-quality projection capabilities to evaluate them. We are very pleased to have Kinoton as our competent partner for both conventional film and digital projection. This has enabled us to equip our four new cinemas to meet our demanding requirements.

 The new HFF has two cinemas (called 1 and 2) a large Audimax hall and a video auditorium. The two cinemas and the Audimax hall now have projectors manufactured by Kinoton and based on projection technology provided by Barco. Doremi servers and both Blu-ray and XDCam HD players supplemented by Digital Betacam players in cinemas 1 and 2 handle a wide variety of formats. DVI switches and DMS DC2 PRO Digital Media Scalers distribute different kinds of video signals. In addition Kinoton has equipped two of the auditoriums with pairs of reference studio projectors featuring digitally controlled intermittent drives as well as makeup and rewind tables. Kinoton’s service technicians have also integrated two FP 30 D 35-mm projectors and two of HFF’s older 16-mm projectors into the projection booths. In the video cinema Kinoton has installed a high-quality video projector and a special server for storage and playback of nonstandard content supplemented by various content sources including a Blu-ray player and an XDCam HD player. 

The entire projection concept is prepared for networking within the scope of a theatre management system that will make it possible to centrally feed content in from virtually any kind of source and then route it to the HFF’s individual auditoriums for multifunctional use. ,2723
HPA Names Engineering Excellence Award Winners,2011-09-14,The Hollywood Post Alliance has announced the recipients of the organization’s Engineering Excellence Award.  The coveted honor sponsored by NAB Show is intended to showcase and reward inventors manufacturers vendors and/or peer post-production companies for their outstanding product or technology application offerings. The Engineering Excellence Award is a central part of the HPA Awards which have become the standard by which creative and technical excellence in the art science and craft of post-production is measured.   To enter the Engineering competition companies had to submit a written description followed by a presentation to an expert panel of judges. The Engineering Award presentations and blue-ribbon judging session were held earlier this month at LaserPacific. This lively session played host to some of the most significant new technologies currently on the market. Entries of either a product or process had to represent a significant step forward for post-production industry beneficiaries and could be submitted by an individual group or company. Leon Silverman president of the Hollywood Post Alliance says “The focus of the  HPA Awards  is to celebrate creativity throughout our post production industry and the Engineering Award remains at the center of these honors. We are proud to draw attention to the creativity of our technology community whose tools and technology enables preserves and allows audiences to celebrate the incredible work of our industry’s artists.” The winners of the 2011 HPA Award for Engineering Excellence include: Dolby Professional Reference Monitor Filling the gap left by the CRT the Dolby PRM-4200 Professional Reference Monitor is the first display capable of displaying the full dynamic range contrast ratio color gamut of leading edge digital cameras and film stocks and fully supports today’s digital work flows. The monitor delivers true blacks with exceptional dark detail high contrast wide dynamic range and precise color rendering. IBM Linear Tape File System The IBM Linear Tape File System was invented by IBM Research to provide a simple cost efficient way to access and manage massive archives of data and digital assets. Lightcraft Previzion A real time visual effects system that incorporates a combination of high precision camera tracking sophisticated rendering and VFX quality keying which makes it ideal for the real time on-set compositing of live action virtual backgrounds and CGI characters. The system provides filmmakers with the ability to create visual effects shots with dynamic camera moves and actually see the completed effects during the shot. Sony OLED Monitor The organic light emitting diode technology for reference monitoring is a panel and processor system that is practical for media production applications. The development involved significant investment in two factories and has resulted in delivering seven different monitor models. “We are honored to receive the award for Engineering Excellence from such a significant and influential organization as the Hollywood Post Alliance. It is a testament to the quality of our monitor and illustrates Dolby’s commitment to helping content creators produce the best possible entertainment content ” says Bill Admans director of production and post-production solutions Dolby Laboratories. IBM is proud to be recognized for our creation and design of the Linear Tape File System. This unique technology can help customers simplify their use of tape for storing data and video assets leveraging the low cost rugged portable efficient and long retention aspects of tape storage says Steve Canepa general manager global media & entertainment industry IBM. We’re very honored to receive the Engineering Excellence Award. The HPA Tech Retreat was where Lightcraft first demonstrated Previzion to the Hollywood community and to come full circle and be recognized by the HPA is extremely gratifying. We look forward to relentlessly improving Previzion's capabilities and to expanding what is possible in entertainment production ” says Eliot Mack co-founder Lightcraft Technology. Gary Mandle senior product manager Sony Professional Solutions of America says “We are all honored that HPA would present Sony with this award. There were so many engineers and scientists involved in the development who really don’t get the recognition they deserve. This award is for them and the great achievement that they have accomplished.” Last year’s winners of the Engineering Excellence Award included Alexa by Arri; Image Systems (formerly Digital Vision) for the Open EXR workflow; and Cine-tal for their Davio processor.   The HPA Awards will take place on the evening of November 10th at the Skirball Cultural Center in Los Angeles. Tickets for the HPA Awards can be purchased online at