Uptown Entertainment has converted 19 screens in their two Birmingham Michigan locations – Birmingham 8 and Palladium 12 – Sony Electronics’ 4K digital cinema technology. “This conversion is in line with our goal to be the best ” says Barb Zanetti senior director of Uptown Entertainment which includes the Palladium12 and Birmingham 8 theatres. “From our seating to our concessions and especially when it comes to sound and viewing we want to deliver the very highest quality. This conversion will mean that our customers get the best viewing experience for a wide range of digital entertainment – whether it’s the latest motion picture or something as unique as watching their favorite sports team or band perform.” With the conversion which is expected to be completed by summer 2010 Uptown will also outfit several screens for 3D digital projection combining Sony’s single-projector 3D lens system with RealD 3D technology. “This will really revolutionize the movie-going experience and it will revolutionize our business as we are able to bring a whole new level of entertainment options to our customers ” says Zanetti. Sony’s Digital Cinema Solutions and Services group will work with Uptown Entertainment on the integration installation maintenance and service support for its 4K conversion providing the exhibitor with a complete turnkey solution for converting to digital technology. “We are excited to be working with Uptown Entertainment ” says Gary Johns senior vice president of Sony Electronics’ digital cinema division. “They are committed to enhancing every aspect of the theater experience specifically by expanding their focus on a broad alternative content program to bring fresh innovative entertainment options to the big screen for its guests and create new business opportunities for its operations.”
