UltraStar Cinemas which claims to be the first and largest theatre chain in the nation to be 100 percent equipped with digital cinema capabilities has claimed another industry milestone by setting up digital menu boards on concession counters and box offices. Corn Digital supplied the technology. “Our new digital menu board system presents well-designed content featuring motions that really attract moviegoers’ eye balls ” says Kevin Stengle UltraStar Cinemas. “We have seen unexpected success in promotions of special items at several locations and were forced to turn off some of those digital signs because we ran out of stock of the promoted items.” At some of UltraStar’s new theatres customers are first greeted by two Ceres-200N 20-inch network signage at the entrances which show movie schedules pricing and special event information according to the company. Once inside moviegoers see an array of 42-inch and 20-inch LCD displays showing movie trailers and dynamic menu board content.