Cinema India Expo 2011 the only Hollywood-Bollywood event of its kind has announced the participation of UFO Moviez India Limited in its eleventh edition to be held June 24-25 at the Renaissance Convention Centre Powai Mumbai. UFO will create the UFO 3D theatre where the latest 3D content will be screened during the course of the two-day conference and trade fair. UFO has rolled out its 3D initiative to convert the existing 2D screens to 3D screens in India significantly expanding business prospects for the Indian Film Industry while offering audiences a wider range of entertainment. UFO played a key role in bringing the Indian Premier League 2010 cricket tournament live in HD to 700 theatres across India with the finals and semi-finals screened in 3D. UFO is planning on bringing more 3D screens and is commercializing its technology to the theatres in India to deliver flexible efficient and cost-effective 3D Digital Cinema Systems. UFO plans to roll out 1250 screens byMarch 2013. Kapil Agarwal joint managing director UFO Moviez India said “We are extremely thrilled to be associated with Cinema India Expo 2011 as it is a platform leading to innovation value and choice for the Indian film industry. India is gearing up for a digital transition and we believe that such forums provide the platform for focused and directed change. UFO is proud to showcase its game changing 3D capabilities and innovative business model at this forum giving all a slice of the new wave of change in technology.” For over a decade Cinema India Expo has been India’s leading trade show and conference for the digital cinema industry in India and worldwide. It is a two-day gathering of the global digital cinema community for face-to-face product exploration networking and creative content programming that addresses digital cinema in India and around the world. Formerly held in conjunction with PALM Expo Cinema India Expo has now grown significantly and will be presented separately beginning from 2011. As the thriving Bollywood production community presents and creates an increasing amount of 3D content Cinema India continues to lead the industry with information from experts and insights into the latest environments for these evolving technologies. Scrabble Entertainment India's first 2K DCI compliant cinema deployment company is the presenting sponsor of Cinema India Expo 2011. Ranjit Thakur CEO Scrabble said “Since Scrabble is the only 2K DCI compliant entity in India and UFO Moviez has the largest non-DCI cinema platform we are glad to come together to represent the industry and escalate our businesses to an all new level. Forums such as Cinema India Expo and the Scrabble Digital Initiative are the perfect impetus to the business.” Createasphere headquarted in Los Angeles California returns to Cinema India Expo for the second year to manage international sales and programming. Createasphere provides multi-tiered offerings to the entertainment technology sector including expos events professional educational sessions and online content resource.