CJ 4DPlex has opened three ScreenX sites in Switzerland this month through a partnership with Arena Cinemas. The first movie to open in the multi-screen format was Ant-Man and The Wasp. The initial Swiss openings include Arena cinemas in Fribourg, Geneva and Zurich.
"We are thrilled to be working with such great partners as Les Cinémas Gaumont Pathé and Arena Cinemas to bring ScreenX to theatres in Europe for the first time,” said Byung-Hwan Choi, CEO of CJ 4DPlex. “We've already witnessed a high degree of success in Europe with 4DX, and through these relationships will introduce ScreenX, bringing a new level of immersion and storytelling to European movie-goers."
"It is impressive what great innovations CJ 4DPlex has brought to the cinema experience,” said Edouard A. Stöckli, owner of Arena Cinemas. “We proudly welcome ScreenX, this trend-setting movie experience. We anticipate this state-of-the-art cinema technology will be a driver for more attendance as we have already made a great success with 4DX."
Arena Cinemas www.arena.ch