The Studio Movie Grill has announced that it is opening its fifth Dallas-Fort Worth location. SMG introduced the concept nineteen years ago to a North Texas audience and remains committed to setting the standard in cinema dining with its new flagship store. SMG Spring Valley will feature the refined and updated Studio Movie Grill experience—the same experience that won SMG Holcomb Bridge Best Movie Theater Atlanta 2010 and most recently a nod from Forbe’s Travel Guide as one of 10 Movie Theaters Worth Traveling For—sharing honors with notables such as Grauman’s Chinese Theatre in Los Angeles and ArcLight Cinema in Hollywood. The new theater will embody a decade of best practices and theater trends plus the hallmark architectural and design details of the exterior interior lobby and bar-lounge areas that have come to distinguish the Studio Movie Grill brand nationally. Local Dallas-firm Droese-Raney Architecture designed the Spring Valley location. “The interiors are modern with a selective mix of textiles stone surfaces warm-woods and modern furniture classics ” said Ted Low SMG’s creative director and brand manager. SMG Spring Valley will feature Texas Instruments DLP powered projectors by Barco and Dolby’s most advanced 3D and digital technology on all 12 screens—boasting 2 500 seats combined—immersing guests in rich sound and picture excellence. “By presenting films the way filmmakers intended them to be seen Studio Movie Grill is not only redefining cinema dining but also the entire movie-going experience for both film lovers and casual moviegoers “ says Brian Schultz SMG’s Founder and President. As for the food and beverage “Quality is our number-one ingredient ” said executive chef Thad Kelley whose recent improvements in the kitchen include the introduction of premium brands like China Mist tea Ben & Jerry’s ice cream and Napa’s Silver Oak Wines as well as updated recipes featuring premium ingredients and foods. A soft opening is scheduled for late September 2012. “We couldn’t be more excited about bringing this expansion home because Dallas is where we got started ” said Schultz. “This will be the largest location in our growing family and we think our customers will be excited to see the major improvements we’ve made; enhancements to our brand that will ultimately be integrated into all our Texas locations.” The company now offers a 100 percent reserved seating model debuting locally at the new Studio Movie Grill. “We don’t like waiting in line either or racing to make a show time so we’ve gone to a 100% reserved seating model ” said Schultz. “Our enhanced bar-lounge and lobby area affords customers a more enjoyable—relaxed—atmosphere in which to linger instead of having to rush to get the best seat or feel hurried to leave.” Reserved seating is available online in advance or at the box office with tickets starting at $5/ticket.