Stila Cosmetics Sponsors Cinedigm’s Kidtoons

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Fri, 07/08/2011 - 20:00 -- Nick Dager

Stila Cosmetics has signed as sponsor of Cinedigm Digital Cinema’s popular Kidtoons matinee series.  Kidtoons specializes in bringing family-friendly movies and stories to 165 theaters during weekend matinees at cineplexes around the country. “We are thrilled that Stila sees the benefit of using our precision digital theatrical platform to target moms with its engaging and relevant content ” says Jill Newhouse Calcaterra chief marketing officer at Cinedigm. “Moms will leave Kidtoons loving the Wake up your Makeup tips and we’re certain Stila will reach an entirely new set of customers via our in-theatre experience as well as through our avid mommy-bloggers.” In addition to on-screen inclusion in Kidtoons Stila will be featured in the on-going Kidtoons blogging campaign reaching over 100 prominent bloggers throughout the nation.  The bloggers will be encouraged to get their readers to sign up for Stila prizes with the most influential blogger receiving over $500 worth of Stila product. Cinedigm Digital Cinema www.cinedigm.com