Sorenson Media has announced the immediate availability of Sorenson Squeeze 8 Pro which gives video professionals unprecedented workflow functionality and control using the company’s video encoding and transcoding application. For the first time video professionals can work seamlessly within and between leading professional formats and non-linear editing systems – including the capability to easily output video to mezzanine formats including Avid DNxHD on Windows and Apple OS X systems and Apple ProRes for OS X systems. Notably Sorenson Squeeze 8 Pro supports up to 12-bit pixel bit depth providing users the ability to maintain true rich colors within their videos. In addition the new Pro version of Sorenson Squeeze 8 now includes the ability to encode for Dolby Pro audio along with the standard full support for the most popular video formats including H.264 Flash WebM Windows Media adaptive bitrate and DVD Blu-Ray. “Sorenson Squeeze Pro underscores Sorenson Media’s absolute commitment to our customers listening to their needs and innovating to optimize their workflows ” says Peter Csathy CEO of Sorenson Media. “We created this new Pro version to address the specific needs of many of our customers and by combining Avid DNxHD Apple ProRes and Dolby Pro audio with all the other formats Squeeze supports we've created the highest-quality most cost-effective all-in-one solution on the market today. We believe Squeeze 8 Pro is the ultimate workflow optimization and collaboration tool that builds upon Sorenson Media’s longstanding legacy of quality and control. But we want video professionals to decide for themselves; that’s why we offer free trials.” Sorenson Squeeze 8 Pro and all Add-Ons are available immediately. Sorenson Squeeze 8 Pro can be purchased as an integrated video encoding/transcoding application for $999. Alternately users of Sorenson Squeeze 8 can purchase any combination of three Sorenson Pro Add-Ons for Squeeze 8 – Avid DNxHD Encoding Apple ProRes Encoding (OS X only) or Dolby Pro Audio Encoding separately for $99 each.