Sony’s Digital Cinema’s Virtual Print Fee program is available through March 31 2013 giving exhibitors the most flexibility to assess Sony’s full line of digital cinema offerings. These include the new SRX-R515 ultra high quality 4K digital cinema projection system designed for small to medium screens and independent theaters as well as Sony’s full range of service and solutions for all exhibitors. Sony’s VPF program offers lower upfront costs making it the most competitive program in the industry. This renewed model further enhances Sony’s efforts to help make the conversion to Sony’s advanced 4K digital cinema technology easier for all exhibitors especially small to medium size operators. “In our ongoing effort to provide full-service digital cinema solutions for exhibitors of all sizes we are proud to offer the most competitive and accessible VPF program available ” said Tim Smith vice president business development and operations Digital Cinema Solutions Sony Electronics. “Exhibitors shouldn’t have to settle or feel pressured based on other programs ending. Instead they should have everything they need in order to make the most well informed decisions. Sony’s VPF model is the only program that is tailored to the needs and timeline of customers across the country helping make the transition to digital as smooth as possible well into the year 2013.” The SRX-515 represents the next stage in the evolution of digital cinema enabling smaller exhibitors to embrace the proven benefits of digital technology and deliver a superior viewing experience for their visitors. Sony’s Digital Cinema Solutions group worked closely with six major and more than 90 independent distributors to create a VPF program that includes complete projector installation an integrated storage server theater management systems monitoring software networked services access to Sony Digital Cinema’s 24/7 Network Operation Center technical training and a 10-year parts/2-year labor warranty. Sony’s full-service digital cinema solutions also include affordable financing options that feature lease exhibitor managed financing or direct purchase programs; all of which are available until March 31 2013.