Cinedigm Digital Cinema has reached announced an agreement with Sony Pictures Releasing Corporation supporting its Phase Two Digital Cinema Deployment Plan for up to 10 000 digital cinema projection systems over the next three years. SPRC will supply its upcoming pictures in a DCI-compliant format to Cinedigm installed theatres in the United States and Canada when booked and will make financial contributions for a limited time to promote DCI-compliant digital cinema technology. “Sony Pictures Releasing Corporation has been an important partner to Cinedigm. We’re happy to have their commitment to our Phase Two Deployment Plan as we know it will help to create a better experience for audiences at their local theatre ” says Bud Mayo chairman and chief executive officer of Cinedigm. “We look forward to adding other studios and exhibitors to our Phase Two plan as we broaden the digital cinema footprint in the U.S. and Canada.” “Cinedigm has been an industry leader in digital cinema and we are proud to be their partner in enhancing the theatrical experience for consumers in North America ” says Rory Bruer president of worldwide distribution for Sony Pictures Worldwide Marketing & Distribution. Chuck Goldwater president of Cinedigm’s Media Services Group says “Sony Pictures Releasing’s partnership with Cinedigm in our Phase One deployment was a key to our successful installation of our first 3 700-plus screens. We know that their renewed support will be vital to Cinedigm in helping us bring even more benefits of the technology including 3D and alternative content to theatre-goers in the U.S. and Canada. Cinedigm is proud to be SPRC’s trusted partner in making digital cinema happen.” Cinedigm Digital Cinema www.cinedigm.com Sony Pictures Entertainment www.sonypictures.com
