Spurling Group Cinema the leading Irish independent cinema chain has purchased the first Sony SRX-R515 4K projectors for its site in Dungarvan Ireland. The projectors will be installed in November. With Sony’s launch of the SRX-R515 smaller exhibitors like SGC will now be empowered to expand their current role to become entertainment venues offering new services beyond traditional content such as sports music theatre opera multi-user big screen gaming and cultural events. Not only that they will have earlier access to a broader variety of films and be able to host film premieres simultaneously with the multiplexes. Graham Spurling managing director of Spurling Group Cinemas says “We have always been at the forefront of technology in our cinemas as we are fully aware of the benefits that digital cinema brings to us as a smaller independent chain. The new Sony 4K projector is full of technological innovations like 4K resolution outstanding contrast ratio and new lamp systems that deliver a truly superior viewing experience to our customers.” “This partnership further emphasizes our passion for the longevity and quality of the cinema industry globally. It will enable SGC to capitalize on the enormous opportunities that digital cinema offers to strengthen and sustain their business as well as to revolutionize the movie-going experience ” says David McIntosh director Sony Digital Cinema. “The new SRX-R515 with its outstanding image quality operational versatility and low cost of ownership showcases Sony’s long-term commitment to delivering the ultimate entertainment experience to the independent cinema market.” Spurling Group Cinemas will also be the first cinema to benefit from Sony Digital Cinema’s new exhibitor-owned VPF plan.