Sony Digital Cinema Expands 3D Choices in Europe

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Wed, 03/13/2013 - 20:00 -- Nick Dager

Sony Digital Cinema is expanding the choice of 3D technology in European countries to include two Sony DCI-compliant 4K projectors: the SRX-R320SP and the SRX-R515P. Each of the projectors will work alongside a polarizing filter system (the LKRA-005) and Sony’s unique 3D dual lenses. The 3D format together with the 4K projection will ensure an unparalleled picture quality allowing exhibitors and cinema owners to deliver a fully immersive entertainment experience.
The Sony Digital Cinema 4K advanced dual lens 3D system shows two images to both eyes simultaneously for a more natural “easy on the eye” viewing reflecting the way human vision works naturally.  The result gives a depth of field and experience so lifelike that viewers can feel like they are part of the action. Conventional single lens triple-flash 3D systems present the images to the left eye only and then the right eye only in total up to 144 times per second. The Sony 3D on 4K dual lens solution significantly reduces flicker which may be apparent to some viewers on alternative systems.
 David McIntosh senior vice president Sony Digital Cinema said “I believe the arrival of our new 3D system really cements Sony as the total solution provider for cinema. With the projection system server theatre management system remote monitoring and field support all available from Sony and our dealer partners we can deliver a truly superior visual experience for all our customers. Together with our VPF Program and finance solutions we are proud to continue to build our long term commitment to the Cinema industry.”
 Premiere Cinemas is the first cinema in Europe to be equipped with Sony Digital Cinema 3D. Located in the Park Hostivar shopping centre in Prague it will be able to support 3D films on four of its eight screens. David Jelinek of Premiere Cinemas said “The new Sony 3D Cinema solution has had a significant impact on our business. Not only does it mean we can offer a greater variety of content to customers but it helps bring the films to life making viewers feel closer to the action and creating a truly immersive viewing experience.”
 “For us the decision to select Sony Digital Cinema 3D was easy ” said David Horaček also of Premiere Cinemas. “As the only 4K multiplex in Prague we expect the quality of a 3D presentation to match that of our 2D screenings. With Sony Digital Cinema 3D we have achieved that goal and our customers can now enjoy the best movie experience possible in the Czech Republic.”