Showcase Cinemas UK is now using the Movio Cinema platform to manage and analyze customer data.
Global exhibitor National Amusements was an early adopter of the Movio Cinema platform in the US, resulting from Movio’s agreement with NCR Corporation earlier this year.
The extension of this partnership, from the United States to the United Kingdom, demonstrates National Amusements’ confidence in the Movio Cinema solution, and its abilities to better understand consumer behavior and deliver personalized offers to moviegoers through their preferred communication channels.
"We are thrilled to be the first exhibitor in the UK to leverage the extensive capabilities of the Movio platform,” said Amber Stepper, global vice president, marketing and advertising, National Amusements. “We have seen great insights and optimizations from utilizing Movio Cinema for our US circuit, and we are very much looking forward to delivering our UK customers the most timely and relevant offers and communications, based on a data and analytics-centered approach."
Sarah Lewthwaite, strategic partnerships director, EMEA at Movio said, "As moviegoers are faced with a growing number of choices for how, where and when they watch films, the cinema industry's use of consumer data is becoming increasingly more important. National Amusements UK is on the forefront of using such data and we are thrilled to be working with them to help advance their business."
National Amusements www.showcasecinemas.com