Shaw Theatres Singapore to Install Imax System in its JCube Complex

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Tue, 08/30/2011 - 20:00 -- Nick Dager

Shaw Theatres has signed an agreement to install a digital Imax theatre system in its new JCube entertainment complex in Singapore which should be completed by 2012. This will mark the opening of Shaw Theatres' second Imax theatre. In May Shaw Theatres opened the first commercial Imax theatre in Singapore which to date has generated over $1.4 million of gross box office.

Our Shaw Theatres Lido Imax has been a resounding success with our patrons willing to pay a premium to enjoy their favorite Hollywood films in the superior Imax platform says Mark Shaw executive vice president of Shaw Theatres. We are building on this momentum with a second Imax theatre in our new Shaw Theatres JCube multiplex to offer even more patrons the best movie-going experience possible.

 The success of Shaw's Imax Theatre in Lido coupled with today's agreement underscores the growth potential for Imax in Singapore says Imax CEO Richard L. Gelfond. Southeast Asia is an important market for us and we are pleased to leverage the region's increasing appetite for The Imax Experience with this latest network addition.

 Our expanded relationship with Shaw Theatres highlights the value of the Imax brand and the continued business momentum Imax is experiencing in Southeast Asia says Don Savant Imax's senior vice president and managing director Asia Pacific. We are excited to partner with Shaw Theatres and offer a wider audience in Singapore the premium cinematic experience that only Imax can deliver.

 Shaw Theatres part of the Shaw Organization was founded by the Shaw Brothers and has been operating cinemas in Singapore since 1927. It owns and currently operates six multiplexes across the island. They feature the latest in cinema technologies like Imax Dolby 7.1 Surround
and RealD 3D systems.
 Shaw Theatres