Screenvision National Amusements Expand Their Ad Relationship

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Sat, 11/13/2010 - 19:00 -- Nick Dager

Screenvision and Massachusetts-based National Amusements have announced a long-term expansion of their in-theatre advertising relationship. 
 Through the agreement Screenvision retains exclusive selling rights to the on-screen preshow across National Amusements’ 34 movie theatre locations representing 455 screens in the U.S. operating under the Showcase Multiplex and Cinema de Lux brands in New York Boston Philadelphia Cincinnati Hartford/New Haven and Providence. Screenvision will have non-exclusive in-lobby promotions selling rights across the National Amusements’ US theaters.  In addition Screenvision will integrate their pre show content to the digital 4K cinema projection equipment being rolled out at National Amusements over the next several months.  
The Screenvision cinema-advertising network includes more than 15 000 screens in over 2 400 theatre locations across all 50 states and 93 percent of DMAs nationwide; delivering through more than 150 theatrical circuits including 10 of the top 15 exhibitor companies.
“Expanding our relationship with National Amusements was a top-priority for Screenvision.  National Amusements’ footprint is of great value to Screenvision and ensures we will continue to reach a vast audience with our first-rate preshow ” says Darryl Schaffer executive vice president exhibitor relations Screenvision.  “This deal along with our recently signed long-term exhibitor agreements with Carmike Cinemas Marcus Theatres Rave Motion Pictures Harkins Theatres and Malco Theatres further solidifies Screenvision’s strong exhibitor network.”
 John Bilsborough senior vice president operations National Amusements says “We are pleased to continue our partnership with Screenvision and look forward to growing our advertising base by developing new and innovative approaches to on-screen advertising and in-theatre promotions. We are proud to be part of this first class advertising network.”