Screenvision Expands Deals with Clearview and Pacific

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Fri, 07/29/2011 - 20:00 -- Nick Dager

Screenvision has signed new long-term agreements with Clearview Cinemas and Pacific Theatres.  With the move Screenvision strengthens its presence in New York and Los Angeles and will expand its digital network through the digitalization of the Pacific Theatres’ screens and networking the Clearview Cinemas’ lobby screens.
 Headquartered in Florham Park New Jersey Clearview Cinemas owns and operates 46 theatres representing 243 screens.  Most of its theatres are in the New York area; a few are in the Philadelphia region.  Screenvision currently represents Clearview Cinemas for local regional and national advertising sales with all locations showing the Screenvision digital on-screen preshow. Under the expanded deal Screenvision will continue to have the exclusive selling rights to the on-screen preshow – including the 20 minute early preshow and the Premium Pod late preshow – as well as the lobby screen network and non-exclusive rights to sell in-lobby promotions. Additionally Screenvision has committed to digitize the Clearview lobby program so that it can run across locations via a central network.  

 Pacific Theatres is based in Los Angeles California and owns and operates 10 theatres representing 112 screens in the nation’s second ranked market.  Screenvision currently represents Pacific Theatres for local regional and national advertising sales.  Under the new deal Screenvision will digitize all of Pacific Theatres’ screens (with the exception of the drive-in theatres). Screenvision will also have non-exclusive third-party rights to sell promotions and will digitize the balance of the circuit no later than August 31st of this year. “The partnerships with Clearview Cinemas and Pacific Theatres expands our digital footprint in the two largest markets and further illustrates that exhibitors continue to see the value that comes with partnering with Screenvision ” says Darryl Schaffer executive vice president operations and exhibitor relations Screenvision. “We are delighted to keep bringing unique entertainment to New York and Los Angeles with these extended agreements.” 
  “Screenvision has proven to be an effective partner with in-cinema advertising and our patrons always enjoy the entertaining pre-show ” says Beth Simpson Crimmins vice president of marketing and business development at Clearview Cinemas. “We look forward to extending this relationship.” 
 “Audiences in Los Angeles are savvy and they are sophisticated movie goers ” says Nora Dashwood chief brand officer at Pacific Theatres. “The quality of Screenvision’s pre show is top notch and we are thrilled to extend this deal further.”
 Clearview Cinemas Pacific Theatres Screenvision