Screenvision today announced a new, long-term agreement with its second largest exhibitor partner, Marcus Theatres that will secure 685 additional screens throughout the country including the Chicago, Milwaukee and Minneapolis DMAs. In addition to this agreement, Screenvision recently secured an agreement with Reading International, strengthening a roster of other just announced long-term deals that include Allen Theatres, B&B Theatres, Bow Tie Cinemas, Classic Cinemas, Malco Theatres and Regency Theatres; these deals total over 2,250 screens nationwide, many of which are in top DMAs such as New York, Los Angeles, and Chicago. With these eight new contracts, Screenvision’s network has never been more secure, with the average contract length now over nine years.
The breadth and length of these new deals illustrates exhibitor confidence in the strength of cinema advertising. This comes in advance of Screenvision’s third Upfront event, being held on May 7th in New York City, where the company will demonstrate its ability to break through media fragmentation and clutter to demonstrate its national scale and unparalleled impact.
“Screenvision is thrilled to continue to secure and expand its footprint across the country with the extension of these deals,” said Darryl Schaffer, executive vice president, operations and exhibitor relations, Screenvision. “Our network has never been more stable and our partners continue to innovate, building new theatres and upgrading existing ones. In addition to the security of the network, there is an exciting newness to the network as well.”
Rolando Rodriguez, president and CEO of Marcus Theatres said, “I’ve been very impressed with Screenvision’s innovative strategy and approach to cinema advertising. We have enjoyed a productive and successful relationship with Screenvision and we look forward, with confidence, to growing that success within our theatre network.”
Following are facts on the new exhibitor deals:
Marcus Theatres – Based in Milwaukee, Wisconsin, Marcus Theatres is Screenvision’s second largest exhibitor partner with 55 theatres and 685 screens. With high theatre concentrations in the Milwaukee, Chicago and Minneapolis DMAs, Marcus Theatres is the fifth largest theatre circuit in the U.S. Under the new deal, Screenvision will integrate with the company’s digital cinema projectors for an even better on-screen presentation.
Reading International – Headquartered in Los Angeles, California, Reading International is Screenvision’s ninth largest exhibitor partner with a deal that encompasses 20 theatres and 218 screens. The theatres and other real estate holdings under Reading International are in the United States, Australia and New Zealand. Under this new deal, Screenvision will integrate with Reading International’s digital cinema projectors for a more seamless presentation.
Allen Theatres – Based in Las Cruces, New Mexico, Allen Theatres has 16 theatres with 112 screens; the majority of which are in the Albuquerque-Santa Fe DMA. Under this new deal, Screenvision will have the exclusive right to sell and exhibit on-screen advertising and the non-exclusive right to sell and display promotions. The preshow will continue to be exhibited using the digital cinema projectors.
B&B Theatres – Based in Liberty, Missouri, B&B Theatres is Screenvision’s eighth largest partner. With 37 theatres and 245 screens under this deal, B&B is able to offer the latest in sound and comfort, including DOLBY 7.1 Surround Sound and digital sound in all auditoriums, stadium seating, wide screens, high-back rocker chairs with cup holders and digital projectors with 3D capabilities. Under this new deal, Screenvision will have the exclusive right to sell and exhibit on-screen advertising and the non-exclusive right to sell and display promotions. The preshow will continue to be exhibited using the digital cinema projectors.
Bow Tie Cinemas – Based in New York City, Bow Tie Cinemas has approximately 400 screens, nearly 300 of which are in the New York DMA. Bow Tie is Screenvision’s fifth largest exhibitor partner and the eighth largest in the U.S. Under the new agreement, Screenvision will have exclusive on-screen advertising selling rights and non-exclusive selling rights of promotions. Though Screenvision has already installed its SkyArc satellite delivery service at all locations, under the new deal, they will integrate with Bow Tie’s digital cinema projectors for an even better on-screen presentation.
Classic Cinemas – Based in Downers Grove, Illinois, Classic Cinemas has 13 theatres with 104 screens, mostly in the Chicago DMA. Also included in the deal is the Downers Grove Tivoli location, which is a single screen theatre, boasting 1,014 seats. Under this new deal, Screenvision will have the exclusive right to sell and exhibit on-screen advertising and the non-exclusive right to sell and display promotions. Screenvision has already installed its SkyArc satellite delivery service at all locations and is fully integrated on Classic’s circuit-wide 4K DLP projection systems.
Malco Theatres – Based in Memphis, Tennessee, Malco is Screenvision’s sixth largest exhibitor partner with 33 theatres and 349 screens throughout the South with nearly half of these screens being in the Memphis DMA. Though Screenvision has already installed its SkyArc stand-alone digital projectors at all locations, under the new deal, they will integrate with Malco’s digital cinema projectors for an even better on-screen presentation.
Regency Theatres – Based in Calabasas, California, Regency Theatres is Screenvision’s 12th largest exhibitor partner, representing 25 commercial theatres with 198 screens; most of which are in the Los Angeles DMA. Under this new deal, Screenvision will have the exclusive right to sell and exhibit on-screen advertising and the non-exclusive right to sell and display promotions.
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