Screenvision partnered with Allstate Insurance Company to bring the company's award-winning Delete Text Driving public service announcement to moviegoers coast-to-coast. The campaign began on December 2. Screenvision's cinema network is an ideal forum for this message as movie-going is a weekly social ritual for millions of Americans especially teens and young adults says Mark Mitchell chief revenue officer of Screenvision. We're delighted to work with our long-time partner to bring this vital message to the big screen and help raise awareness of the dangers of texting while driving. While the holidays are a time of joy it's also the season when statistically speaking Americans should be most mindful of their driving especially the growing hazards presented by texting and driving. According to the Department of Transportation 45 percent of annual U.S. driving fatalities occur during the holiday season; and more than 6 000 people now die and 500 000 are seriously injured per year due to texting while driving. The award-winning 30-second PSA can be viewed at: http://www.youtube.com/watch?v=dBc9Xc3Ndxg
