Samsung Launches 3D Advertising Campaign in Movie Theatres

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Sat, 03/27/2010 - 20:00 -- Nick Dager

Samsung Electronics America will be the first electronics company in the U.S. to launch a 3D cinema advertising campaign. The campaign which will launch April 2 and run through July is designed to highlight Samsung’s new 3D LED TV. The campaign will be seen nationwide prior to several highly anticipated 3D films in select movie theaters in the NCM Cinema Network including AMC Cinemark and Regal theatres. To showcase Samsung’s 3D cinema advertising creative NCM will integrate unique new 3D elements into its FirstLook digital entertainment and advertising pre-feature program to coincide with the campaign launch. “We believe that the best way to generate excitement for our cutting-edge 3D TVs is by presenting them in the most engaging 3D environment that exists today – the cinema ” says Peggy Ang vice president of marketing communications at Samsung Electronics America. “Samsung is the leading innovator in 3D TV technology and it is only natural that we be the electronics industry forerunner in 3D advertising as well.” Samsung’s new 30-second 3D spot entitled Wonder-full was created by Leo Burnett and a production crew including the Oscar-winning director of photography Mauro Fiore. It asks the question “Ever wonder how amazing it would be to experience life in another dimension?” “Samsung has long been an innovator in cinema advertising so working together with them on the launch of their first 3D campaign was a great opportunity ” says Cliff Marks NCM Media Networks’ president of sales and marketing. “While 3D is just the latest arrow in the quiver for marketers to use to engage movie audiences it will be exciting to see how exceptional brands like Samsung continue to evolve creatively in our larger-than-life medium.”